The SaaS Product Power Breakfast with Dave Kellogg and Thomas Otter
Dave Kellogg and Thomas Otter
17 episodes
6 months ago
Dave Kellogg and Thomas Otter interview a broad range of product management experts. They examine what it takes to build great products. @kellblog and @vendorprisey on twitter.
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Dave Kellogg and Thomas Otter interview a broad range of product management experts. They examine what it takes to build great products. @kellblog and @vendorprisey on twitter.
TSPPB: Dave and Thomas with Stephanie McReynolds on category creation
The SaaS Product Power Breakfast with Dave Kellogg and Thomas Otter
1 hour 4 seconds
4 years ago
TSPPB: Dave and Thomas with Stephanie McReynolds on category creation
We have a discussion with former Alation CMO Stephanie McReynolds on the topic of category creation and her learnings as she helped drive the creation of the data catalog category and establish Alation as the leader in it [1].
In addition to her gig at Alation, Stephanie’s had a great career at many leading and/or category-defining vendors including E.piphany, Business Objects, PeopleSoft, Oracle, Aster Data, ClearStory, and Trifacta.
Questions we address include:
Does a vendor create a category or do market forces?
In creating a category do you lead with product or solution?
How do you know if you should try to create a category?
What role do industry analysts play in category creation?
What happens once you’ve successfully created a category? What next?
The SaaS Product Power Breakfast with Dave Kellogg and Thomas Otter
Dave Kellogg and Thomas Otter interview a broad range of product management experts. They examine what it takes to build great products. @kellblog and @vendorprisey on twitter.
