Build, launch, and scale your SaaS with real strategies from founders who’ve actually done it.
Honest conversations about what’s working in SaaS growth, recurring revenue, and building products people want.
The SaaS Podcast shares in-depth interviews with proven SaaS founders and entrepreneurs, where we unpack the real stories behind the wins, failures, pivots, and lessons learned along the way.
You’ll discover practical insights you can use to get traction, reach product-market fit, grow your MRR, and scale your SaaS — including how to leverage AI without the hype.
Hosted by Omer Khan — SaaS founder, advisor, and creator of SaaS Club — helping thousands of founders build and grow successful software businesses.
New episodes weekly. Follow the show and start leveling up your SaaS.
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Build, launch, and scale your SaaS with real strategies from founders who’ve actually done it.
Honest conversations about what’s working in SaaS growth, recurring revenue, and building products people want.
The SaaS Podcast shares in-depth interviews with proven SaaS founders and entrepreneurs, where we unpack the real stories behind the wins, failures, pivots, and lessons learned along the way.
You’ll discover practical insights you can use to get traction, reach product-market fit, grow your MRR, and scale your SaaS — including how to leverage AI without the hype.
Hosted by Omer Khan — SaaS founder, advisor, and creator of SaaS Club — helping thousands of founders build and grow successful software businesses.
New episodes weekly. Follow the show and start leveling up your SaaS.
452: Proof: SaaS Growth Lessons from $0 to $100M ARR - with Pat Kinsel
The SaaS Podcast: Build, Launch & Scale Your SaaS
46 minutes
1 month ago
452: Proof: SaaS Growth Lessons from $0 to $100M ARR - with Pat Kinsel
Pat Kinsel went from years of painful struggle at Notarize to building Proof, a SaaS platform approaching $100M ARR with 230 employees and $260M raised.
In this episode, Pat explains how a notary error during his first startup exit sparked the idea, why he validated demand with a simple landing page before building, how he endured years of slow traction and false signals, and what changed when he expanded beyond notarization to transaction security.
You’ll learn:
- How Pat validated demand with a landing page and Google ads
- Why losing money on every transaction nearly killed the company
- What really happened when COVID demand spiked 100x overnight
- How he spent years pushing to make online notarization widely accepted
- Why many COVID-era enterprise signups never activated and what that taught about real product-market fit
Full show notes → saasclub.io/452
This episode is brought to you by:
💖 Gearheart → Book a free strategy session + get 20% off select services
📫 Mailtrap → Get 20% off with code THESAASPODCAST
Get weekly SaaS lessons and new founder stories → saasclub.io/email
The SaaS Podcast: Build, Launch & Scale Your SaaS
Build, launch, and scale your SaaS with real strategies from founders who’ve actually done it.
Honest conversations about what’s working in SaaS growth, recurring revenue, and building products people want.
The SaaS Podcast shares in-depth interviews with proven SaaS founders and entrepreneurs, where we unpack the real stories behind the wins, failures, pivots, and lessons learned along the way.
You’ll discover practical insights you can use to get traction, reach product-market fit, grow your MRR, and scale your SaaS — including how to leverage AI without the hype.
Hosted by Omer Khan — SaaS founder, advisor, and creator of SaaS Club — helping thousands of founders build and grow successful software businesses.
New episodes weekly. Follow the show and start leveling up your SaaS.