Last week, Dustin traveled to Texas for a round-table discussion at a publicly-traded real estate development firm's retreat. The panel's topic was (TBD). What Dustin discovered was that the very same dynamics that push SaaS startups to seek greater clarity and alignment on their positioning exist in a large real estate bureaucracy: How do we establish competitive differentiation in the market, and, how do we go to market with that strategy?This week, Dustin and Mike unpack the similarities and discuss the approaches required to solve the conundrum, regardless of size and market.