Ep. 57 - From Cannes to Chaos—CMOs, Creators & the AI Tension

https://is1-ssl.mzstatic.com/image/thumb/Podcasts115/v4/23/75/f4/2375f475-d7d4-129a-f494-8be3aa925282/mza_3223622575025835603.jpg/600x600bb.jpg

The SaaS Brand Strategy Show

DRMG

51 episodes

2 days ago

As marketing team and agency leaders specializing in B2B and B2C category creation, your co-hosts Dustin Robertson, and Mike Geraci talk all things SaaS. We dive deep into in our software experience with brand and business strategy, fundraising with the right story, strategic narratives, the voice of the customer, and anything in service of SaaS business leaders owning the brand that drives demand.

Business

RSS

All content for The SaaS Brand Strategy Show is the property of DRMG and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/17631180/17631180-1630473777857-6b3a3d2a67b72.jpg

Ep. 57 - From Cannes to Chaos—CMOs, Creators & the AI Tension

The SaaS Brand Strategy Show

35 minutes 49 seconds

1 month ago

Ep. 57 - From Cannes to Chaos—CMOs, Creators & the AI Tension

In this episode of the SaaS Brand Strategy Show, DRMG welcomes Winston Binch, Chief Brand & Experience Officer at Gale, for a frank conversation about the shifting ground under marketers’ feet.

We unpack:

Why Cannes has shifted from a creative director’s festival to a CMO showcase
What 70% of CFOs get wrong about AI’s role in marketing
How big agencies are reengineering workflows around AI—from back office to big ideas
The real opportunity in the Creator economy
How strategy, not software, unlocks both efficiency and boundary-pushing creative

If you’re asking “How are we using AI to drive brand innovation, not just automation?”—this one’s for you.