This is the first discussion about what we have termed "Headless categories", category names that have just appeared and been adopted without any really heavy strategic thought behind them. On this episode we discuss the "Fractional Leadership" category. Fractional CMOs, Fraction CIOs, etc...

Is Fractional the correct category name or is there a more appropriate term to capture the comprehensive value provided by top-shelf, um, fractional leaders. (it even feels wrong to say it).

Bridgio CEO Paul Jones brought us the headless idea and joins us to discuss the fractional conundrum. He is well-qualified, as Bridgio is a strategic referral network for start-up brands stocked with, um, fractional talent. (You can get a sense of the direction this conversation takes.)

Thanks to Paul for the excellent topic and interesting insights.

-DRMG