Brand and branding have the same root word, but they're by no means synonyms. And yet the number of times we hear people conflate these two words is sometimes astounding. Today we tackle a pet project and pet peeve of ours, which is the nuanced but crucial difference between these two words. We're so passionate about this topic in fact, that we pressed record in the middle of a debate to capture the essence of our conversation.
On this week's episode of The SaaS Brand Strategy Show, you'll hear us illustrate a few different definitions of what a brand is, we'll define branding and what the components of branding actually are, and discuss about how crucially connected these two concepts are, as well as the essential differences between the two. This is no esoteric semantic argument. Words matter, and how these two specific words get used at your company could be the difference between getting a new logo and growing your business.
About DRMG:
SaaS Brand Strategy (SBS) isn’t about the colors you use, or the typeface you choose. It’s about the category you design and the story you tell.
DRMG exists to help SaaS businesses find their magic bullet, load it, and fire it into the market.
The companies we work with come out the other side with differentiation, defined categories, and the messaging to back it up. They’re organizationally aligned, inspired, and ready to tell a better story—and win.
Own the brand that drives demand. With DRMG.
Send us an email at: hi@drmg.co
Learn more at: drmg.co