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The SaaS Brand Strategy Show
DRMG
51 episodes
2 days ago
As marketing team and agency leaders specializing in B2B and B2C category creation, your co-hosts Dustin Robertson, and Mike Geraci talk all things SaaS. We dive deep into in our software experience with brand and business strategy, fundraising with the right story, strategic narratives, the voice of the customer, and anything in service of SaaS business leaders owning the brand that drives demand.
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Business
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All content for The SaaS Brand Strategy Show is the property of DRMG and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
As marketing team and agency leaders specializing in B2B and B2C category creation, your co-hosts Dustin Robertson, and Mike Geraci talk all things SaaS. We dive deep into in our software experience with brand and business strategy, fundraising with the right story, strategic narratives, the voice of the customer, and anything in service of SaaS business leaders owning the brand that drives demand.
Show more...
Business
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Ep. 33 - Perfecting Your Pitch in Uncertain Times
The SaaS Brand Strategy Show
37 minutes 38 seconds
3 years ago
Ep. 33 - Perfecting Your Pitch in Uncertain Times

As recession fears continue to muddy the waters of progress, your story is more important than ever. Your narrative—what you tell and sell in the market—will be responsible for the interest and investment you get in your next round—or unfortunately for some, the interest and investment you don't get... So on this week's episode of The SaaS Brand Strategy Show, we take a page out of Sequoia Capital's playbook, and break down the actual pitch deck they ask for from companies pitching them, slide by slide.

We'll walk you through the narrative they ask for, why they ask for each element, and how you can (and should) illustrate your story and your category to match their roadmap, in as concrete and compelling terms as possible. Plus, an episode about the perfect pitch wouldn't be right without an in-depth discussion of the merits of Kacey Musgraves. You'll get all that and a whole lot more, on this week's episode of The SaaS Brand Strategy Show.

About DRMG:

SaaS Brand Strategy (SBS) isn’t about the colors you use, or the typeface you choose. It’s about the category you design and the story you tell.

DRMG exists to help SaaS businesses find their magic bullet, load it, and fire it into the market.

The companies we work with come out the other side with differentiation, defined categories, and the messaging to back it up. They’re organizationally aligned, inspired, and ready to tell a better story—and win.

Own the brand that drives demand. With DRMG.

Send us an email at: hi@drmg.co

Learn more at: drmg.co

The SaaS Brand Strategy Show
As marketing team and agency leaders specializing in B2B and B2C category creation, your co-hosts Dustin Robertson, and Mike Geraci talk all things SaaS. We dive deep into in our software experience with brand and business strategy, fundraising with the right story, strategic narratives, the voice of the customer, and anything in service of SaaS business leaders owning the brand that drives demand.