After working with dozens of agencies, hiring a few, and running one myself, I can tell you this: most agencies don’t drive real growth.
They sell tactics. They pitch retainers. They deliver outputs, not outcomes.
In this episode, I break down why most agencies fail SaaS founders and what you should do instead if you want to scale beyond $50K to $500K MRR.
What you’ll learn:
Why tactics without positioning waste moneyRunning ads, SEO, or redesigning your site won’t work if your ICP isn’t clear and your messaging doesn’t resonate.
Why retainers often reward effort, not impactMost agencies charge monthly without tying anything back to pipeline, demos, or revenue. You end up paying for busywork.
Why generalist agencies rarely understand SaaSIf they serve SaaS one day and local businesses the next, their advice is probably templated. You need people who speak your market’s language.
What actually works if you’re trying to scale
Fix positioning before scaling anything
Build demand instead of waiting for it
Prioritize founder-led content
Focus on GTM systems that create consistent results
Only work with specialists who understand SaaS growth at your stage
This isn’t an agency takedown. It’s a challenge to rethink how you spend your time and budget and who you trust to help you grow.
