Founders want clarity.
Investors want credibility.
Marketing wants conversions.
Sales wants enablement.
Design wants elegance.
And product wants something no one can explain.
If you’ve ever tried to redesign a B2B website and felt pulled in five directions; this episode is for you.
In this episode, we unpack the real reason why different stakeholders ask for different things from your website. It’s not random. It’s deeply rooted in how they see the world and what they’re measured against.
You’ll learn:
Why stakeholder misalignment kills velocity
Most website projects drag because they try to please everyone without a unifying strategy. I’ll show you how to break that cycle.
The mindset shift that changes everything
Instead of trying to balance conflicting opinions, learn how to align them toward a clear, shared objective.
The 3 types of site pages every stakeholder respects
The conversion layer (for growth and revenue)
The credibility layer (for investor and partner trust)
The clarity layer (for brand and message alignment)
How to run a strategic site revamp without getting stuck in internal politics
Clear hierarchy. Defined outcomes. Shared language. That’s what keeps the project moving and keeps results sharp.
Final takeaway:
Your website isn’t just a marketing asset. It’s the single highest-leverage alignment tool you have; if you build it right.
