UNLOCKING THE DIGITAL FRONTIER: A DIVE INTO FAN ENGAGEMENT AND SPONSORSHIP

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THE SA SPONSORSHIP

MSCSPORTS

39 episodes

6 days ago

Welcome to THE SA SPONSORSHIP podcast brought to you by MSCSPORTS! This podcast explores the world of sports and entertainment sponsorship and how it IMPACTS athletes, teams and brands. Join our host Steven Mervis as they interview industry experts to uncover the strategies behind successful sponsorships and the latest trends in the field. Whether you're an athlete looking to secure a sponsorship, or a brand interested in sponsoring a team or an event, this podcast has something for you. So, tune in every week and stay up to date on the latest in sponsorship!

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Marketing

Business

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UNLOCKING THE DIGITAL FRONTIER: A DIVE INTO FAN ENGAGEMENT AND SPONSORSHIP

THE SA SPONSORSHIP

36 minutes 49 seconds

1 year ago

UNLOCKING THE DIGITAL FRONTIER: A DIVE INTO FAN ENGAGEMENT AND SPONSORSHIP

Join us on this episode of THE SA SPONSORSHIP as we sit down with Rebecca Eliot, Founder of ProTouch Africa, to delve into the dynamic world of digital licensing for rights holders and sponsorship.

In this insightful conversation, we explore the profound impact of digital technology on fan engagement and how it revolutionizes the sponsorship landscape. With the rise of digital platforms, we witness a paradigm shift in how sponsors interact with audiences, and Rebecca shares invaluable insights into navigating this digital frontier.

Tune in to discover firsthand how digital innovation is reshaping the sponsorship industry and unlocking new avenues for fan engagement. Don't miss out on this enlightening discussion that delves deep into the intersection of digital, sponsorship, and fan engagement.