Join us in this episode as we delve into the fascinating world of sponsorship in music festivals.
With Heineken's recent sponsorship of Calabash and Hey Neighbour, we're joined by Marcel Swain, the head of premium at Heineken Beverages. Marcel provides invaluable insights into why Heineken has chosen to invest in these partnerships and offers a unique perspective from the brand's point of view.
Tune in as we explore the motivations behind such collaborations and discuss the future direction of these types of partnerships.
