SPOTLIGHT ON CLEVER SPONSORSHIPS: INNOVATIONS, INSIGHTS, AND IMPACT

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THE SA SPONSORSHIP

MSCSPORTS

39 episodes

3 days ago

Welcome to THE SA SPONSORSHIP podcast brought to you by MSCSPORTS! This podcast explores the world of sports and entertainment sponsorship and how it IMPACTS athletes, teams and brands. Join our host Steven Mervis as they interview industry experts to uncover the strategies behind successful sponsorships and the latest trends in the field. Whether you're an athlete looking to secure a sponsorship, or a brand interested in sponsoring a team or an event, this podcast has something for you. So, tune in every week and stay up to date on the latest in sponsorship!

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SPOTLIGHT ON CLEVER SPONSORSHIPS: INNOVATIONS, INSIGHTS, AND IMPACT

THE SA SPONSORSHIP

23 minutes 21 seconds

1 year ago

SPOTLIGHT ON CLEVER SPONSORSHIPS: INNOVATIONS, INSIGHTS, AND IMPACT

In our latest episode, we dive into the world of clever sponsorships. We explore examples that stem from insightful strategies, smart use of technology, and brilliantly executed simple ideas. Join us as we highlight six standout sponsorships, discussing what makes them exceptional and how they leverage creativity and innovation to leave a lasting impact.

Tune in to hear our thoughts on these innovative sponsorships:

1. Corona’s Jersey Pay - Discover how Corona used jerseys as a form of currency to create a unique fan experience. Watch here ➡️https://clios.com/sports/winner/digital/corona/jersey-pay-129064

2. Betway SA20 Catch 2 Million Competition- Learn how Betway engaged cricket fans with a chance to win big by catching a six during the SA20 matches. Watch here ➡️ https://www.youtube.com/watch?v=kJNPYNTxwPg

3. Burger King’s Stevenage Challenge - Find out how Burger King turned a lower-league soccer team into a global sensation. Watch here ➡️https://www.youtube.com/watch?v=08NxgnK7ixo

4. Co-op’s On-Site Festival Stores at Glastonbury - Explore how Co-op brought convenience to festival-goers with their innovative pop-up stores. Learn more ➡️https://www.coop.co.uk/on-site-festival-stores/glastonbury-festival

5. Uber Eats Ambushing the Australian Open - See how Uber Eats cleverly ambushed the Australian Open to capture the audience's attention. Watch here ➡️ https://www.youtube.com/watch?v=P6I2qpPW0xg

6. Michelob ULTRA x NBA - Courtside - Dive into how Michelob ULTRA created an immersive fan experience during NBA games. Watch here ➡️https://youtu.be/eKC0_0oSZd8?si=WVy6ewMxCCCXf-wh

Whether you’re a marketing professional, a fan of creative advertising, or just curious about innovative sponsorships, this episode is packed with insights and inspiration.