Measuring Sponsorship Success: Unlocking ROI with Novus Group

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THE SA SPONSORSHIP

MSCSPORTS

39 episodes

6 days ago

Welcome to THE SA SPONSORSHIP podcast brought to you by MSCSPORTS! This podcast explores the world of sports and entertainment sponsorship and how it IMPACTS athletes, teams and brands. Join our host Steven Mervis as they interview industry experts to uncover the strategies behind successful sponsorships and the latest trends in the field. Whether you're an athlete looking to secure a sponsorship, or a brand interested in sponsoring a team or an event, this podcast has something for you. So, tune in every week and stay up to date on the latest in sponsorship!

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Measuring Sponsorship Success: Unlocking ROI with Novus Group

THE SA SPONSORSHIP

23 minutes 3 seconds

5 months ago

Measuring Sponsorship Success: Unlocking ROI with Novus Group

In this episode of SA Sponsorship, host Steven Mervis sits down with Joe Hamman, founder of Novus Group, to explore the critical role of media monitoring in measuring sponsorship value.

From tracking brand visibility on Springboks jerseys to analysing social media buzz, Joe reveals how Novus Group quantifies ROI for sponsors. Discover why South Africa’s sport-loving nation offers a cost-effective way to boost brand exposure, learn key drivers of sponsorship value, like audience relevance, and hear real-world examples, including Castle Lager’s 250M ZAR return from Proteas sponsorship.

Joe also shares insights on emerging technologies like AI and social media analytics shaping the future of sponsorship measurement. Whether you’re a brand or rights holder, this episode offers actionable advice to maximise your sponsorship impact.

Contact Novus Group at info@novusgroup.co.za or visit www.novusgroup.co.za for more information, or email us at podcast@mscsports.co.za with questions!