In the final episode of the year, host Steven Mervis is joined by Lindsey Rayner, National General Manager at Machine and judge for the Sport Industry Awards.

Together, they reflect on the highlights, trends, and key takeaways from the prestigious awards. From the evolving role of storytelling in sports sponsorship to the rise of women's sports and the impact of major tournaments, this episode unpacks the dynamics shaping the South African sports industry.

Don’t miss this engaging conversation that celebrates creativity, innovation, and the power of sports marketing.