Why do some sales teams miss their goals while others thrive? In this episode, I walk you through my proven 4P framework to diagnose and fix performance issues: Product, People, Process, and Price. You’ll learn how to identify where the breakdown is happening, why most managers overlook the real root causes, and what steps to take to get your team back on track. As the Billion Dollar Sales Coach with more than 30 years of experience in media sales training, corporate sales training, and broadcast sales training, I’ll share practical sales advice and sales tips that you can immediately apply to your team. Whether you lead magazine sales training sessions, manage local ad sales training, or run corporate programs, this 4-step process gives you clarity on how to course-correct quickly and effectively. Tune in to discover how better guidance drives better results. More online at: http://RyanDohrn.com If you like Grant Cardone, Brian Tracy, Zig Ziglar, Jeffrey Gitomer, or Tom Hopkins you also love this podcast.