Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing "box" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing.
In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will inspire and challenge you to think differently about business and life.
Whether you’re an entrepreneur, creator, or someone striving to make an impact, The Russell Brunson Show is your go-to guide for thinking outside the box, achieving success, and leaving your mark on the world.
Subscribe now to join Russell as he shares his playbook and his passion for growth.
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Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing "box" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing.
In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will inspire and challenge you to think differently about business and life.
Whether you’re an entrepreneur, creator, or someone striving to make an impact, The Russell Brunson Show is your go-to guide for thinking outside the box, achieving success, and leaving your mark on the world.
Subscribe now to join Russell as he shares his playbook and his passion for growth.
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
The Russell Brunson Show
45 minutes
1 week ago
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
In this episode of The Russell Brunson Show, I sit down with my head copywriter Heath… Who’s been quietly writing behind the curtain for the past five years. And let me tell you… it was a blast to talk copy, creativity, and what actually makes great marketing work with one of the most talented people on my team!
We go deep on advertorials (what they are, why they work, and how they’re still crushing it today), plus Heath shares how improv, fiction writing, and a background in comedy helped him become one of the best direct response copywriters I’ve ever met.
We also talk about nerding out on old ad copy, why I collect hundred-year-old Napoleon Hill manuscripts, and how lived experience always beats AI when it comes to great copy that connects. This one’s part masterclass, part origin story, and part love letter to the lost art of persuasion. And… 100% fun!
Key Highlights:
The surprising way I accidentally hired Heath (and why his 40-minute “No thanks” video sealed the deal)
What an “advertorial” actually is - and why it works better than you think
Why copywriting is really just “copy collecting”
The lost power of voice, tone, and writing from lived experience
How AI can help, but will never replace the hook you found at the gym yesterday
Our step-by-step process for building the Zuma Juice funnel from scratch
Why copywriting is the most valuable skill most entrepreneurs never master
If you’re a copywriter, a funnel builder, or just someone trying to sell better… This episode is a can’t miss for you!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
https://30days.com
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The Russell Brunson Show
Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing "box" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing.
In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will inspire and challenge you to think differently about business and life.
Whether you’re an entrepreneur, creator, or someone striving to make an impact, The Russell Brunson Show is your go-to guide for thinking outside the box, achieving success, and leaving your mark on the world.
Subscribe now to join Russell as he shares his playbook and his passion for growth.
