In this thought-provoking episode, host Trina Wilcox sits down with David Amerland, renowned business strategist and author of Built to Last. David brings his expertise in search, social, and the psychology of decision-making to explore what truly makes organizations — and individuals — sustainable over the long run. Together, they discuss why resilience and adaptability matter more than rigid planning.David shares practical insights that can help entrepreneurs, creators, and changemakers striving to build ventures that stand the test of time. Whether you’re growing a business, strengthening a personal brand, or just seeking long-term impact on your health, this episode offers timeless strategies to help you go the distance.