In this episode, we chat with Barry Thomas, the co-founder of Zero + Sports Beer. Barry spent most of his career selling booze, but one day, he made the life-changing decision to quit drinking. Realizing the need for a refreshing, alcohol-free alternative, he partnered with a brewery to create Zero + Sports Beer. This unique brew not only caters to the sober curious but also serves as a recovery drink for athletes. Tune in to hear Barry's inspiring journey from booze rep to innovator, and learn how Zero + Sports Beer is making waves in the world of alcohol-free beverages.