Juliana Whitney, is the founder of cannabis business strategy firm Cann Strategy. With a Master's degree in Business Administration, specializing in New Venture Development, she has unlocked the potential of budding ventures in the cannabis industry since 2015. In 2024 she was appointed as the Chair of the Advisory Board for the official Cannabis Hall of Fame (R) inside Cannabition at Planet 13 Las Vegas.
Her journey in the industry began with a critical role in the pioneering team of the first medical marijuana dispensary in Las Vegas. Here, she honed her skills in customer relations, inventory management, sales, operating procedures, and training. She navigated the rough regulatory waters of operations, identified the gaps in industry performance, excelled in serving cannabis consumers, and fine-tuned operational efficiencies.
These experiences opened her eyes to the multifaceted challenges confronting new cannabis ventures. Fired up to make a bigger impact, Juliana ventured into cannabis business consulting in 2016. Since then, she has commanded teams of industry mavens to secure competitive licensing and foster industry-leading cannabis ventures. Among her notable achievements is launching the first ever dispensary owned by Deep Roots Harvest, now a vertically integrated operation with seven dispensary locations; developing the training program that Planet 13 Holdings - a multi-state publicly traded cannabis company with operations in Nevada, California, Illinois and Florida, and owner of the largest dispensary in the world - has used to train 500+ of its dispensary employees; and helping Southern Crop obtain the first ever medical cannabis business licenses in Mississippi.
As a recognized authority in the field, Juliana has graced numerous industry podcasts and news outlets. She's a sought-after speaker, having shared her insights on business success, marketing, and branding at platforms like the G4 Live Convention in Las Vegas, the Cleveland School of Cannabis, and Cannadelic Miami. Bold, assertive, and influential, Juliana Whitney is a force to reckon with in the cannabis industry.
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Juliana Whitney, is the founder of cannabis business strategy firm Cann Strategy. With a Master's degree in Business Administration, specializing in New Venture Development, she has unlocked the potential of budding ventures in the cannabis industry since 2015. In 2024 she was appointed as the Chair of the Advisory Board for the official Cannabis Hall of Fame (R) inside Cannabition at Planet 13 Las Vegas.
Her journey in the industry began with a critical role in the pioneering team of the first medical marijuana dispensary in Las Vegas. Here, she honed her skills in customer relations, inventory management, sales, operating procedures, and training. She navigated the rough regulatory waters of operations, identified the gaps in industry performance, excelled in serving cannabis consumers, and fine-tuned operational efficiencies.
These experiences opened her eyes to the multifaceted challenges confronting new cannabis ventures. Fired up to make a bigger impact, Juliana ventured into cannabis business consulting in 2016. Since then, she has commanded teams of industry mavens to secure competitive licensing and foster industry-leading cannabis ventures. Among her notable achievements is launching the first ever dispensary owned by Deep Roots Harvest, now a vertically integrated operation with seven dispensary locations; developing the training program that Planet 13 Holdings - a multi-state publicly traded cannabis company with operations in Nevada, California, Illinois and Florida, and owner of the largest dispensary in the world - has used to train 500+ of its dispensary employees; and helping Southern Crop obtain the first ever medical cannabis business licenses in Mississippi.
As a recognized authority in the field, Juliana has graced numerous industry podcasts and news outlets. She's a sought-after speaker, having shared her insights on business success, marketing, and branding at platforms like the G4 Live Convention in Las Vegas, the Cleveland School of Cannabis, and Cannadelic Miami. Bold, assertive, and influential, Juliana Whitney is a force to reckon with in the cannabis industry.
Florida State Senator Shevrin Jones is a public servant, former educator and consensus builder.
Jones grew up in Carol City, FL, to a mom who taught in the classroom and a Pastor father who led a large church. From a young age his parents instilled in him and his 3 brothers the importance of education, faith and service to the community. He also recognized the power of education as the great equalizer, a foundation that drove Shevrin into teaching to help students reach their full potential.
After teaching A.P. Chemistry in Broward County at Florida Atlantic University High School, Jones’ firsthand look at the inequities in education propelled him to enter public service. In 2012, he ran and was elected to the Florida House, championing meaningful bipartisan legislation, including two consecutive bills to secure dignity for incarcerated women; statewide expansion of a clean syringe exchange program; safety and oversight for athletic coaches for youth athletic teams; and ensuring transparency and accountability via police body cameras.
In 2020 Jones was elected to the Florida Senate, and was subsequently elected to represent the newly re-drawn 34th Senate District in 2022. Senator Jones now proudly represents Northeast Miami-Dade County in the Florida Legislature. Senator Shevrin Jones is an active member of the Alpha Phi Alpha Fraternity Inc. and is completing his Ph.D. in Educational Leadership at Florida Atlantic University. Senator Jones served on President Barack Obama’s College Promise Task Force and was recently appointed to President Biden’s Board of Advisors on Historically Black Colleges and Universities (HBCUs).
The Rotation
Juliana Whitney, is the founder of cannabis business strategy firm Cann Strategy. With a Master's degree in Business Administration, specializing in New Venture Development, she has unlocked the potential of budding ventures in the cannabis industry since 2015. In 2024 she was appointed as the Chair of the Advisory Board for the official Cannabis Hall of Fame (R) inside Cannabition at Planet 13 Las Vegas.
Her journey in the industry began with a critical role in the pioneering team of the first medical marijuana dispensary in Las Vegas. Here, she honed her skills in customer relations, inventory management, sales, operating procedures, and training. She navigated the rough regulatory waters of operations, identified the gaps in industry performance, excelled in serving cannabis consumers, and fine-tuned operational efficiencies.
These experiences opened her eyes to the multifaceted challenges confronting new cannabis ventures. Fired up to make a bigger impact, Juliana ventured into cannabis business consulting in 2016. Since then, she has commanded teams of industry mavens to secure competitive licensing and foster industry-leading cannabis ventures. Among her notable achievements is launching the first ever dispensary owned by Deep Roots Harvest, now a vertically integrated operation with seven dispensary locations; developing the training program that Planet 13 Holdings - a multi-state publicly traded cannabis company with operations in Nevada, California, Illinois and Florida, and owner of the largest dispensary in the world - has used to train 500+ of its dispensary employees; and helping Southern Crop obtain the first ever medical cannabis business licenses in Mississippi.
As a recognized authority in the field, Juliana has graced numerous industry podcasts and news outlets. She's a sought-after speaker, having shared her insights on business success, marketing, and branding at platforms like the G4 Live Convention in Las Vegas, the Cleveland School of Cannabis, and Cannadelic Miami. Bold, assertive, and influential, Juliana Whitney is a force to reckon with in the cannabis industry.
