Juliana Whitney, is the founder of cannabis business strategy firm Cann Strategy. With a Master's degree in Business Administration, specializing in New Venture Development, she has unlocked the potential of budding ventures in the cannabis industry since 2015. In 2024 she was appointed as the Chair of the Advisory Board for the official Cannabis Hall of Fame (R) inside Cannabition at Planet 13 Las Vegas.
Her journey in the industry began with a critical role in the pioneering team of the first medical marijuana dispensary in Las Vegas. Here, she honed her skills in customer relations, inventory management, sales, operating procedures, and training. She navigated the rough regulatory waters of operations, identified the gaps in industry performance, excelled in serving cannabis consumers, and fine-tuned operational efficiencies.
These experiences opened her eyes to the multifaceted challenges confronting new cannabis ventures. Fired up to make a bigger impact, Juliana ventured into cannabis business consulting in 2016. Since then, she has commanded teams of industry mavens to secure competitive licensing and foster industry-leading cannabis ventures. Among her notable achievements is launching the first ever dispensary owned by Deep Roots Harvest, now a vertically integrated operation with seven dispensary locations; developing the training program that Planet 13 Holdings - a multi-state publicly traded cannabis company with operations in Nevada, California, Illinois and Florida, and owner of the largest dispensary in the world - has used to train 500+ of its dispensary employees; and helping Southern Crop obtain the first ever medical cannabis business licenses in Mississippi.
As a recognized authority in the field, Juliana has graced numerous industry podcasts and news outlets. She's a sought-after speaker, having shared her insights on business success, marketing, and branding at platforms like the G4 Live Convention in Las Vegas, the Cleveland School of Cannabis, and Cannadelic Miami. Bold, assertive, and influential, Juliana Whitney is a force to reckon with in the cannabis industry.
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Juliana Whitney, is the founder of cannabis business strategy firm Cann Strategy. With a Master's degree in Business Administration, specializing in New Venture Development, she has unlocked the potential of budding ventures in the cannabis industry since 2015. In 2024 she was appointed as the Chair of the Advisory Board for the official Cannabis Hall of Fame (R) inside Cannabition at Planet 13 Las Vegas.
Her journey in the industry began with a critical role in the pioneering team of the first medical marijuana dispensary in Las Vegas. Here, she honed her skills in customer relations, inventory management, sales, operating procedures, and training. She navigated the rough regulatory waters of operations, identified the gaps in industry performance, excelled in serving cannabis consumers, and fine-tuned operational efficiencies.
These experiences opened her eyes to the multifaceted challenges confronting new cannabis ventures. Fired up to make a bigger impact, Juliana ventured into cannabis business consulting in 2016. Since then, she has commanded teams of industry mavens to secure competitive licensing and foster industry-leading cannabis ventures. Among her notable achievements is launching the first ever dispensary owned by Deep Roots Harvest, now a vertically integrated operation with seven dispensary locations; developing the training program that Planet 13 Holdings - a multi-state publicly traded cannabis company with operations in Nevada, California, Illinois and Florida, and owner of the largest dispensary in the world - has used to train 500+ of its dispensary employees; and helping Southern Crop obtain the first ever medical cannabis business licenses in Mississippi.
As a recognized authority in the field, Juliana has graced numerous industry podcasts and news outlets. She's a sought-after speaker, having shared her insights on business success, marketing, and branding at platforms like the G4 Live Convention in Las Vegas, the Cleveland School of Cannabis, and Cannadelic Miami. Bold, assertive, and influential, Juliana Whitney is a force to reckon with in the cannabis industry.
Maritza Perez Medina from Drug Policy Alliance Jumps in the Rotation
The Rotation
1 hour 22 minutes 32 seconds
11 months ago
Maritza Perez Medina from Drug Policy Alliance Jumps in the Rotation
Maritza Perez Medina is the Director of Federal Affairs at the Drug Policy Alliance in Washington, DC. She manages the organization’s federal legislative agenda and advocacy strategy in Congress as well as DPA’s general engagement with the federal government on its policy priorities. Previously, Maritza was a Senior Policy Analyst for Criminal Justice Reform at the Center for American Progress (CAP). Prior to joining CAP, Maritza was a Legislative Staff Attorney at the Mexican American Legal Defense and Educational Fund (MALDEF) where she advocated on a range of civil rights issues impacting Latino communities.
Originally from Nevada, Maritza obtained her B.A. from the University of Nevada, Reno with academic honors, graduating with double majors in journalism and Spanish and double minors in political science and economic policy. She earned her J.D. at the University of California, Berkeley, School of Law, receiving the highest distinction upon graduation for her pro bono work, and is licensed to practice law in the District of Columbia and in the state of California.
A criminal justice and drug policy expert, Maritza has been featured in various media outlets including The Washington Post, The New York Times, Los Angeles Times, The Wall Street Journal, Politico, Roll Call, The Boston Globe, CNN, USA Today, Chicago Tribune, NPR, Latino USA, and more.
The Rotation
Juliana Whitney, is the founder of cannabis business strategy firm Cann Strategy. With a Master's degree in Business Administration, specializing in New Venture Development, she has unlocked the potential of budding ventures in the cannabis industry since 2015. In 2024 she was appointed as the Chair of the Advisory Board for the official Cannabis Hall of Fame (R) inside Cannabition at Planet 13 Las Vegas.
Her journey in the industry began with a critical role in the pioneering team of the first medical marijuana dispensary in Las Vegas. Here, she honed her skills in customer relations, inventory management, sales, operating procedures, and training. She navigated the rough regulatory waters of operations, identified the gaps in industry performance, excelled in serving cannabis consumers, and fine-tuned operational efficiencies.
These experiences opened her eyes to the multifaceted challenges confronting new cannabis ventures. Fired up to make a bigger impact, Juliana ventured into cannabis business consulting in 2016. Since then, she has commanded teams of industry mavens to secure competitive licensing and foster industry-leading cannabis ventures. Among her notable achievements is launching the first ever dispensary owned by Deep Roots Harvest, now a vertically integrated operation with seven dispensary locations; developing the training program that Planet 13 Holdings - a multi-state publicly traded cannabis company with operations in Nevada, California, Illinois and Florida, and owner of the largest dispensary in the world - has used to train 500+ of its dispensary employees; and helping Southern Crop obtain the first ever medical cannabis business licenses in Mississippi.
As a recognized authority in the field, Juliana has graced numerous industry podcasts and news outlets. She's a sought-after speaker, having shared her insights on business success, marketing, and branding at platforms like the G4 Live Convention in Las Vegas, the Cleveland School of Cannabis, and Cannadelic Miami. Bold, assertive, and influential, Juliana Whitney is a force to reckon with in the cannabis industry.
