Juliana Whitney, is the founder of cannabis business strategy firm Cann Strategy. With a Master's degree in Business Administration, specializing in New Venture Development, she has unlocked the potential of budding ventures in the cannabis industry since 2015. In 2024 she was appointed as the Chair of the Advisory Board for the official Cannabis Hall of Fame (R) inside Cannabition at Planet 13 Las Vegas.
Her journey in the industry began with a critical role in the pioneering team of the first medical marijuana dispensary in Las Vegas. Here, she honed her skills in customer relations, inventory management, sales, operating procedures, and training. She navigated the rough regulatory waters of operations, identified the gaps in industry performance, excelled in serving cannabis consumers, and fine-tuned operational efficiencies.
These experiences opened her eyes to the multifaceted challenges confronting new cannabis ventures. Fired up to make a bigger impact, Juliana ventured into cannabis business consulting in 2016. Since then, she has commanded teams of industry mavens to secure competitive licensing and foster industry-leading cannabis ventures. Among her notable achievements is launching the first ever dispensary owned by Deep Roots Harvest, now a vertically integrated operation with seven dispensary locations; developing the training program that Planet 13 Holdings - a multi-state publicly traded cannabis company with operations in Nevada, California, Illinois and Florida, and owner of the largest dispensary in the world - has used to train 500+ of its dispensary employees; and helping Southern Crop obtain the first ever medical cannabis business licenses in Mississippi.
As a recognized authority in the field, Juliana has graced numerous industry podcasts and news outlets. She's a sought-after speaker, having shared her insights on business success, marketing, and branding at platforms like the G4 Live Convention in Las Vegas, the Cleveland School of Cannabis, and Cannadelic Miami. Bold, assertive, and influential, Juliana Whitney is a force to reckon with in the cannabis industry.
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Juliana Whitney, is the founder of cannabis business strategy firm Cann Strategy. With a Master's degree in Business Administration, specializing in New Venture Development, she has unlocked the potential of budding ventures in the cannabis industry since 2015. In 2024 she was appointed as the Chair of the Advisory Board for the official Cannabis Hall of Fame (R) inside Cannabition at Planet 13 Las Vegas.
Her journey in the industry began with a critical role in the pioneering team of the first medical marijuana dispensary in Las Vegas. Here, she honed her skills in customer relations, inventory management, sales, operating procedures, and training. She navigated the rough regulatory waters of operations, identified the gaps in industry performance, excelled in serving cannabis consumers, and fine-tuned operational efficiencies.
These experiences opened her eyes to the multifaceted challenges confronting new cannabis ventures. Fired up to make a bigger impact, Juliana ventured into cannabis business consulting in 2016. Since then, she has commanded teams of industry mavens to secure competitive licensing and foster industry-leading cannabis ventures. Among her notable achievements is launching the first ever dispensary owned by Deep Roots Harvest, now a vertically integrated operation with seven dispensary locations; developing the training program that Planet 13 Holdings - a multi-state publicly traded cannabis company with operations in Nevada, California, Illinois and Florida, and owner of the largest dispensary in the world - has used to train 500+ of its dispensary employees; and helping Southern Crop obtain the first ever medical cannabis business licenses in Mississippi.
As a recognized authority in the field, Juliana has graced numerous industry podcasts and news outlets. She's a sought-after speaker, having shared her insights on business success, marketing, and branding at platforms like the G4 Live Convention in Las Vegas, the Cleveland School of Cannabis, and Cannadelic Miami. Bold, assertive, and influential, Juliana Whitney is a force to reckon with in the cannabis industry.
Jump in the Rotation with Dan Viets Chairman of the Board NORML
The Rotation
1 hour 13 minutes 10 seconds
12 months ago
Jump in the Rotation with Dan Viets Chairman of the Board NORML
Dan Viets is an attorney in private practice in Columbia, MO, concentrating on the defense of marijuana cases. He has served for many years as the Missouri State Coordinator for NORML. He is a former president of the Missouri Association of Criminal Defense Lawyers, former chair of the board of the Mid-Missouri ACLU, former president of the University of Missouri student body and former chair of the City of Columbia Human Rights Commission.
Dan Viets was the recipient of the 1993 Martin Luther King Association’s “Keeping the Dream Alive” award and the 1995 Mid-Missouri “Civil Libertarian of the Year.” Dan was named High Times Freedom Fighter of the Month in March 2005 for his work helping to pass both a marijuana decriminalization initiative and a medical marijuana initiative in the November 2004 election in Columbia.
He received the 2005 Atticus Finch Outstanding Criminal Defense Lawyer award from the Missouri Association of Criminal Defense Lawyers. In January 2006 he received the Trailblazer award from the Mid-Missouri NAACP.
He received the “Audiencey Award” from Conan O’Brien on the Tonight Show for looking most like the college professor who could always get you weed. Dan hosts a weekly radio program, called “Sex, Drugs and Civil Liberties”, on a community station affiliated with National Public Radio.
Dan co-authored Missouri’s medical marijuana law and chaired the Board of the 2018 campaign which passed that law, now Article XIV, Section 1 of Missouri’s Constitution. He co-authored Missouri’s law legalizing adult use, cultivation and sales of marijuana and Chaired the Advisory Board of the 2022 campaign which passed that law, now Article XIV, Section 2 of Missouri’s Constitution.
Dan is Chair of the NORML Board of Directors, a member of The NORML Foundation Board of Directors, and a Lifetime member of the NORML Legal Committee.
The Rotation
Juliana Whitney, is the founder of cannabis business strategy firm Cann Strategy. With a Master's degree in Business Administration, specializing in New Venture Development, she has unlocked the potential of budding ventures in the cannabis industry since 2015. In 2024 she was appointed as the Chair of the Advisory Board for the official Cannabis Hall of Fame (R) inside Cannabition at Planet 13 Las Vegas.
Her journey in the industry began with a critical role in the pioneering team of the first medical marijuana dispensary in Las Vegas. Here, she honed her skills in customer relations, inventory management, sales, operating procedures, and training. She navigated the rough regulatory waters of operations, identified the gaps in industry performance, excelled in serving cannabis consumers, and fine-tuned operational efficiencies.
These experiences opened her eyes to the multifaceted challenges confronting new cannabis ventures. Fired up to make a bigger impact, Juliana ventured into cannabis business consulting in 2016. Since then, she has commanded teams of industry mavens to secure competitive licensing and foster industry-leading cannabis ventures. Among her notable achievements is launching the first ever dispensary owned by Deep Roots Harvest, now a vertically integrated operation with seven dispensary locations; developing the training program that Planet 13 Holdings - a multi-state publicly traded cannabis company with operations in Nevada, California, Illinois and Florida, and owner of the largest dispensary in the world - has used to train 500+ of its dispensary employees; and helping Southern Crop obtain the first ever medical cannabis business licenses in Mississippi.
As a recognized authority in the field, Juliana has graced numerous industry podcasts and news outlets. She's a sought-after speaker, having shared her insights on business success, marketing, and branding at platforms like the G4 Live Convention in Las Vegas, the Cleveland School of Cannabis, and Cannadelic Miami. Bold, assertive, and influential, Juliana Whitney is a force to reckon with in the cannabis industry.
