Juliana Whitney, is the founder of cannabis business strategy firm Cann Strategy. With a Master's degree in Business Administration, specializing in New Venture Development, she has unlocked the potential of budding ventures in the cannabis industry since 2015. In 2024 she was appointed as the Chair of the Advisory Board for the official Cannabis Hall of Fame (R) inside Cannabition at Planet 13 Las Vegas.
Her journey in the industry began with a critical role in the pioneering team of the first medical marijuana dispensary in Las Vegas. Here, she honed her skills in customer relations, inventory management, sales, operating procedures, and training. She navigated the rough regulatory waters of operations, identified the gaps in industry performance, excelled in serving cannabis consumers, and fine-tuned operational efficiencies.
These experiences opened her eyes to the multifaceted challenges confronting new cannabis ventures. Fired up to make a bigger impact, Juliana ventured into cannabis business consulting in 2016. Since then, she has commanded teams of industry mavens to secure competitive licensing and foster industry-leading cannabis ventures. Among her notable achievements is launching the first ever dispensary owned by Deep Roots Harvest, now a vertically integrated operation with seven dispensary locations; developing the training program that Planet 13 Holdings - a multi-state publicly traded cannabis company with operations in Nevada, California, Illinois and Florida, and owner of the largest dispensary in the world - has used to train 500+ of its dispensary employees; and helping Southern Crop obtain the first ever medical cannabis business licenses in Mississippi.
As a recognized authority in the field, Juliana has graced numerous industry podcasts and news outlets. She's a sought-after speaker, having shared her insights on business success, marketing, and branding at platforms like the G4 Live Convention in Las Vegas, the Cleveland School of Cannabis, and Cannadelic Miami. Bold, assertive, and influential, Juliana Whitney is a force to reckon with in the cannabis industry.
All content for The Rotation is the property of Suncoast NORML and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Juliana Whitney, is the founder of cannabis business strategy firm Cann Strategy. With a Master's degree in Business Administration, specializing in New Venture Development, she has unlocked the potential of budding ventures in the cannabis industry since 2015. In 2024 she was appointed as the Chair of the Advisory Board for the official Cannabis Hall of Fame (R) inside Cannabition at Planet 13 Las Vegas.
Her journey in the industry began with a critical role in the pioneering team of the first medical marijuana dispensary in Las Vegas. Here, she honed her skills in customer relations, inventory management, sales, operating procedures, and training. She navigated the rough regulatory waters of operations, identified the gaps in industry performance, excelled in serving cannabis consumers, and fine-tuned operational efficiencies.
These experiences opened her eyes to the multifaceted challenges confronting new cannabis ventures. Fired up to make a bigger impact, Juliana ventured into cannabis business consulting in 2016. Since then, she has commanded teams of industry mavens to secure competitive licensing and foster industry-leading cannabis ventures. Among her notable achievements is launching the first ever dispensary owned by Deep Roots Harvest, now a vertically integrated operation with seven dispensary locations; developing the training program that Planet 13 Holdings - a multi-state publicly traded cannabis company with operations in Nevada, California, Illinois and Florida, and owner of the largest dispensary in the world - has used to train 500+ of its dispensary employees; and helping Southern Crop obtain the first ever medical cannabis business licenses in Mississippi.
As a recognized authority in the field, Juliana has graced numerous industry podcasts and news outlets. She's a sought-after speaker, having shared her insights on business success, marketing, and branding at platforms like the G4 Live Convention in Las Vegas, the Cleveland School of Cannabis, and Cannadelic Miami. Bold, assertive, and influential, Juliana Whitney is a force to reckon with in the cannabis industry.
David Paleschuck (Founder CEO Branding Bud Consulting) is in the Rotation
The Rotation
1 hour 4 minutes 34 seconds
12 months ago
David Paleschuck (Founder CEO Branding Bud Consulting) is in the Rotation
With 20+ years of brand-building and consumer marketing experience serving American Express, MasterCard, PepsiCo and Microsoft, David has participated in developing and marketing many of today’s best-known brands. David’s career focus has been on brand strategy, brand development, brand management and integrated marketing. He has developed, activated and led comprehensive marketing programs designed to connect brands with relevant communities in consistent, credible, and meaningful ways. Since entering the cannabis industry in 2012, David has created profitable partnerships while working as the VP, Licensing & Brand Partnerships at DOPE Magazine and crafted award-winning cannabis-infused products as the Chief Brand Officer at Evergreen Herbal.
David is perhaps best known for his writings and thought-leadership on cannabis branding and marketing. His writings have been featured in Forbes, Kiplinger, The Brookings Institution, The Green Report, Green Entrepreneur, Dope Magazine, High Times, PROHBTD, Cannabis Dispensary Magazine, MG, The Cannabis Industry Journal, A Different Leaf, Skunk Magazine, and New Cannabis Ventures, among others. David’s book, “Branding Bud: The Commercialization of Cannabis” – the first book on cannabis branding – released in April 2021 and ramped to be the best-selling book on Amazon in the “Branding & Logo Design” and “Green Business” categories.
He’s recently published his second book titled, “Cannabis vs Marijuana." As Founder of the Branding Bud Consulting Group, he now consults on many aspects of legal cannabis to those both currently in the industry and to those wanting to enter it.
The Rotation
Juliana Whitney, is the founder of cannabis business strategy firm Cann Strategy. With a Master's degree in Business Administration, specializing in New Venture Development, she has unlocked the potential of budding ventures in the cannabis industry since 2015. In 2024 she was appointed as the Chair of the Advisory Board for the official Cannabis Hall of Fame (R) inside Cannabition at Planet 13 Las Vegas.
Her journey in the industry began with a critical role in the pioneering team of the first medical marijuana dispensary in Las Vegas. Here, she honed her skills in customer relations, inventory management, sales, operating procedures, and training. She navigated the rough regulatory waters of operations, identified the gaps in industry performance, excelled in serving cannabis consumers, and fine-tuned operational efficiencies.
These experiences opened her eyes to the multifaceted challenges confronting new cannabis ventures. Fired up to make a bigger impact, Juliana ventured into cannabis business consulting in 2016. Since then, she has commanded teams of industry mavens to secure competitive licensing and foster industry-leading cannabis ventures. Among her notable achievements is launching the first ever dispensary owned by Deep Roots Harvest, now a vertically integrated operation with seven dispensary locations; developing the training program that Planet 13 Holdings - a multi-state publicly traded cannabis company with operations in Nevada, California, Illinois and Florida, and owner of the largest dispensary in the world - has used to train 500+ of its dispensary employees; and helping Southern Crop obtain the first ever medical cannabis business licenses in Mississippi.
As a recognized authority in the field, Juliana has graced numerous industry podcasts and news outlets. She's a sought-after speaker, having shared her insights on business success, marketing, and branding at platforms like the G4 Live Convention in Las Vegas, the Cleveland School of Cannabis, and Cannadelic Miami. Bold, assertive, and influential, Juliana Whitney is a force to reckon with in the cannabis industry.
