Welcome to The Ross Simmonds Show. A show exploring the different sides of entrepreneurship, how Ross is growing his global marketing agency, building software, raising a family, and attempting to do so much more. On this show, Ross explores what goes into executing with excellence, embracing innovation, marketing at a high level and doing it all with intent of the playing the long game.
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Welcome to The Ross Simmonds Show. A show exploring the different sides of entrepreneurship, how Ross is growing his global marketing agency, building software, raising a family, and attempting to do so much more. On this show, Ross explores what goes into executing with excellence, embracing innovation, marketing at a high level and doing it all with intent of the playing the long game.
This show is a proud member of the HubSpot Podcast Network.
RSS 8: How To Get More Leverage & Do More With Less
The Ross Simmonds Show
22 minutes
4 months ago
RSS 8: How To Get More Leverage & Do More With Less
In this episode of The Ross Simmonds Show, Ross breaks down the powerful concept of leverage, the secret behind how high-performers achieve 10x results without working 10x harder. Ross introduces the four core types of leverage (People, Capital, Code, and Content) and provides actionable insights, mindset shifts, and examples on how to use them to reclaim your time, scale your impact, and accelerate growth. Whether you're an entrepreneur, creator, marketer, or employer, this episode offers a practical framework to help you work smarter and more effectively.
Key Takeaways and Insights:
1. Leverage Through People
- Delegation is key, but do it like a founder, not a manager.
- Transfer ownership, not just tasks.
- Empower teams by sharing outcomes and allowing room for creativity.
- Ask yourself: What $5/hour work are you holding onto that’s blocking your $1,000/hour work?
2. Leverage Through Code
- Automation and modern software replace manual workflows.
- Today, you don’t need a dev team to build tools—AI can generate scripts and automation for you.
- Built internal apps and CRMs with no/low code tools.
- Automate tasks through scheduling, reporting, and workflows.
3. Leverage Through Capital
- Every dollar should buy back time or create compounding value.
- Use capital to invest, buy access, or convert traffic into sales.
- Examples:
Affiliate programs
Investing in dividend stocks or crypto
Ad spend on proven funnels
4. Leverage Through Content
- Content builds trust while you sleep.
- It is a scalable, reusable asset—blog posts, podcasts, guides, videos.
- "Create once, distribute forever" is the mantra.
- Your content is always working—even when you’re not.
Resources & Tools:
🔗Create Once, Distribute Forever
🔗ChatGPT
🔗Upwork
🔗Fiverr
🔗N8N - Workflow Automation
🔗HubSpot
🔗Lovable
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The Ross Simmonds Show
Welcome to The Ross Simmonds Show. A show exploring the different sides of entrepreneurship, how Ross is growing his global marketing agency, building software, raising a family, and attempting to do so much more. On this show, Ross explores what goes into executing with excellence, embracing innovation, marketing at a high level and doing it all with intent of the playing the long game.
This show is a proud member of the HubSpot Podcast Network.
