Content pillars are the spine, soul, and beating heart of any solid social media strategy. Without them and you're just flailing around. By the time we’re done here today, you’ll have a plug-and-play system that banishes the “what the hell do I post today?” spiral for good. I’m breaking down how to create content pillars for your social media strategy that make planning a breeze, so you can get to creating faster and drive results. This is EXACTLY what I would do. Links & Resources: 📌 FRE...

Think going viral is all about luck? Think again. This video rips apart the myth of virality and reveals what really makes content shareable. Forget chasing random trends—learn the psychology of sharing content and why people actually hit that share button. We’ll break down viral content strategy, the secrets behind content that gets shared, and the audience engagement strategies that fuel real growth. If you’re tired of hoping for a viral video moment, this is your blueprint for creati...

Social media in 2025? It’s not just evolving—it’s mutating into something faster, smarter, and way more unpredictable. If you’re a marketer, creator, or business owner, keeping up isn’t optional—it’s survival. In this episode, we’re cracking open the crystal ball (no refunds if it’s cursed) and laying out the biggest social media shifts coming in 2025—and what they mean for your strategy. From brand ambassadors replacing influencer flings, TikTok Shop hijacking your wallet, the decentralized ...

Video content has become a dominant force on social media for a reason—it's engaging, versatile, and can convey a lot of information in a short amount of time. Today, we're diving into how you can harness the power of video content to connect with your audience effectively. Key Points Discussed: Types of Video and Use CaseTips for Filming and Editing VideoPlatform-Specific Strategies Resources & Products Mentioned: Camera Light--- Stalk Us On Social! » YouTube: @savedgemarketing » Instag...

In this episode of The Rolling Social, we break down complexities of social media algorithms and shares actionable strategies for growing your following organically. Discover how to stay updated with algorithm changes, leverage trends, and optimize your content for social SEO. Learn the importance of quality engagement, diverse content types, and maintaining a consistent posting schedule. Tune in to gain insights and practical tips that will help you ride the algorithm waves effectivel...

Welcome to the very first episode of The Rolling Social Podcast! In this debut episode, host Allison dives deep into the world of influencer marketing to uncover the common pitfalls that can derail your campaigns. If you're looking to harness the power of influencers effectively, then this is the episode for you. Influencer marketing, when executed correctly, can be the game changer your brand needs to amplify reach and resonate with your target audience. By collaborating with influencers who...