Our guest for this episode is Mark Covenden. He is the founder of the incredible Snap Sponsorship. Spending many years in the rugby space, Mark’s belief in community sport was embedded into his DNA and his passion morphed into something that now benefits hundreds of clubs across the country. His purpose is to deliver more support for grassroots sports teams, and in our conversation we discuss the importance of sponsorship in grassroots sports and the journey of building a successful sponsorship platform.
He shares insights on leveraging digital tools to streamline the sponsorship process and create a supportive community for volunteer-run clubs. The conversation covers the onboarding process for clubs using the platform, the impact of sponsorship on club growth, and the balance between personal passion and professional sustainability. We also touch on the importance of starting sponsorship initiatives early and the potential for increased participation in sports during Olympic and World Cup years.
You can find out more about SNAP Sponsorship here: https://partners.snapsponsorship.com/theroguemonkey
You can connect with Mark here: https://www.linkedin.com/in/markcovington/
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