In 2016, I left my job as a video editor at TSN SportsCentre to go all-in on entrepreneurship.
Since then, I’ve built Kay Bahd Apparel into a brand with millions of views, a large following, and over $1,000,000 in online sales driven entirely by social media marketing.
Along the way, I’ve helped thousands of brands grow their presence online, and launched the world’s first infrared heated hoodie for pain relief. Across YouTube and social media, my content has been seen by millions of entrepreneurs worldwide—with over 9 million views on YouTube alone.
This podcast is where I share the real strategies and hard truths of entrepreneurship—so you can market smarter, grow faster, and build a business that lasts.
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In 2016, I left my job as a video editor at TSN SportsCentre to go all-in on entrepreneurship.
Since then, I’ve built Kay Bahd Apparel into a brand with millions of views, a large following, and over $1,000,000 in online sales driven entirely by social media marketing.
Along the way, I’ve helped thousands of brands grow their presence online, and launched the world’s first infrared heated hoodie for pain relief. Across YouTube and social media, my content has been seen by millions of entrepreneurs worldwide—with over 9 million views on YouTube alone.
This podcast is where I share the real strategies and hard truths of entrepreneurship—so you can market smarter, grow faster, and build a business that lasts.
Marketing Concepts That Will CHANGE Your LIFE (Best 10 Minutes You'll Spend Today!)
The Rob Prsa Podcast
10 minutes
2 months ago
Marketing Concepts That Will CHANGE Your LIFE (Best 10 Minutes You'll Spend Today!)
Make Designs (with discount) 👉 https://www.design.com/rob88 Join the Mastermind 👉 https://www.skool.com/apparel-success-mastermind
If you’ve ever wondered how to make money online, this is the video you need to watch. The truth is, people don’t buy based on actual value — they buy based on perceived value. Once you understand the psychology behind why people buy, you can use it to earn money, grow your business, and dominate social media marketing.
In this episode, I break down the hidden psychology of marketing that separates failing businesses from those that explode. These are the same principles I’ve used to build multiple brands, generate $70,000/month in sales, and profit hundreds of thousands of dollars per year online.Â
🚀 What You’ll Learn in This Video: - The truth about consumer psychology and how people buy - Marketing secrets that make products irresistible - The difference between actual value vs. perceived value - How to use desire marketing to grow any business - Why social media marketing is the fastest way to make money online - How to position your brand to sell more and earn more
💡 Why This Matters If you want to know how to make money online in 2025, you need more than just a good product — you need to understand the psychology of sales. Once you master perceived value, you’ll never look at marketing, branding, or entrepreneurship the same way again.Â
0:00 – The Marketing Code Nobody Talks About 0:45 – Actual Value vs. Perceived Value 2:30 – Why People Really Buy (The Hidden Truth) 4:00 – Need Marketing vs. Desire Marketing 6:00 – Consumer Psychology Shortcuts (Heuristics & Triggers) 7:50 – Why Perception Beats Reality in Business 9:30 – Building Desire & Credibility Into Your Brand 11:00 – How to Market So Good It Feels Like Mind Control 12:30 – Applying These Secrets to Make Money Online 14:00 – The Paradigm Shift in Marketing You’ll Never Forget
The Rob Prsa Podcast
In 2016, I left my job as a video editor at TSN SportsCentre to go all-in on entrepreneurship.
Since then, I’ve built Kay Bahd Apparel into a brand with millions of views, a large following, and over $1,000,000 in online sales driven entirely by social media marketing.
Along the way, I’ve helped thousands of brands grow their presence online, and launched the world’s first infrared heated hoodie for pain relief. Across YouTube and social media, my content has been seen by millions of entrepreneurs worldwide—with over 9 million views on YouTube alone.
This podcast is where I share the real strategies and hard truths of entrepreneurship—so you can market smarter, grow faster, and build a business that lasts.
