Send us a text “This is crazy. It’s Russia, you don’t illegally enter Russian territory. You don’t do that!” says Sofiane Sehili. Except he did… And the ultra-endurance legend tells us all about it on this epic episode of the podcast. In September, Sehili was a day away from breaking the world record for the fastest Eurasia crossing by bike when he was refused entry to Russia at the country’s border with China. Undeterred, he forged on through a forest, through streams, and over barbed wire a...
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Send us a text “This is crazy. It’s Russia, you don’t illegally enter Russian territory. You don’t do that!” says Sofiane Sehili. Except he did… And the ultra-endurance legend tells us all about it on this epic episode of the podcast. In September, Sehili was a day away from breaking the world record for the fastest Eurasia crossing by bike when he was refused entry to Russia at the country’s border with China. Undeterred, he forged on through a forest, through streams, and over barbed wire a...
Is China ready to take over the cycling industry? We chat to Chinese bike brand Yoeleo about challenging the old guard, changing Western perceptions, building trust, and “pushing the limits”
The road.cc Podcast
1 hour 16 minutes
2 months ago
Is China ready to take over the cycling industry? We chat to Chinese bike brand Yoeleo about challenging the old guard, changing Western perceptions, building trust, and “pushing the limits”
Send us a text This week, we're exploring one of the big cycling tech stories of 2025: the rise of Chinese bike brands. And why they could, through better tech, research and design, and affordable prices, very quickly threaten the traditional western brands and transform the global cycling industry. To assess China’s new high-end bike brand dynasty, and dig deeper into the circumstances, tech, and methods underpinning it, we spoke to Yoeleo, one of those Chinese companies aiming to di...
The road.cc Podcast
Send us a text “This is crazy. It’s Russia, you don’t illegally enter Russian territory. You don’t do that!” says Sofiane Sehili. Except he did… And the ultra-endurance legend tells us all about it on this epic episode of the podcast. In September, Sehili was a day away from breaking the world record for the fastest Eurasia crossing by bike when he was refused entry to Russia at the country’s border with China. Undeterred, he forged on through a forest, through streams, and over barbed wire a...
