Ep.5: The Psychology of MLMs

https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/41/2e/99/412e99db-bae5-0d94-4167-ec9746d89ba5/mza_6713435112758744458.jpg/600x600bb.jpg

The Rise and Fall of LuLaRoe

discovery+

9 episodes

7 months ago

In 2015, thousands of hopeful retailers bought into LuLaRoe, one of the largest MLM clothing companies, only to have their dreams dashed. Before long, lawsuits and allegations that LuLaRoe was operating a pyramid scheme started filing in from retailers, many of them women and stay-at-home moms who had risked their homes, their bank accounts, and their relationships with close family and friends in an effort to be their own boss by selling LuLaRoe leggings.Join BuzzFeed News reporter Stephanie McNeal as she chronicles how so many people got caught in this scheme of leggings and lies with expert interviews and first-hand accounts from the recruits who lived it—and are fighting back. Want more of the LuLaRoe story? Stream "The Rise and Fall of LuLaRoe" documentary on discovery plus. Go to discoveryplus.com/lularoe to start your 7-day free trial today. Terms Apply.

Hosted on Acast. See acast.com/privacy for more information.

Society & Culture

RSS

All content for The Rise and Fall of LuLaRoe is the property of discovery+ and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Society & Culture

https://assets.pippa.io/shows/64e6937f5dfc5d001108b097/show-cover.jpg

Ep.5: The Psychology of MLMs

The Rise and Fall of LuLaRoe

32 minutes 22 seconds

3 years ago

Ep.5: The Psychology of MLMs

This week we look at the psychology behind the foundation of LuLaRoe and other MLMs, including ideas like deceptive recruitment and “lovebombing.” Steven Hassan, founder of the Freedom of Mind Resource Center, will break down the mind control tactics built into the recruitment and social control of MLM participants, and how they overlap with cult tactics. We’ll also talk about questions you can ask yourself - and the red flags to look out for - if you’re being recruited by an MLM.

Want more of the LuLaRoe story? Stream "The Rise and Fall of LuLaRoe" documentary on discovery plus. Go to discoveryplus.com/lularoe to start your 7-day free trial today. Terms Apply.

Find episode transcript here: https://the-rise-and-fall-of-lularoe.simplecast.com/episodes/ep5-the-psychology-of-mlms

Hosted on Acast. See acast.com/privacy for more information.