Ep.4: Building the Anti-LuLaRoe Movement

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The Rise and Fall of LuLaRoe

discovery+

9 episodes

8 months ago

In 2015, thousands of hopeful retailers bought into LuLaRoe, one of the largest MLM clothing companies, only to have their dreams dashed. Before long, lawsuits and allegations that LuLaRoe was operating a pyramid scheme started filing in from retailers, many of them women and stay-at-home moms who had risked their homes, their bank accounts, and their relationships with close family and friends in an effort to be their own boss by selling LuLaRoe leggings.Join BuzzFeed News reporter Stephanie McNeal as she chronicles how so many people got caught in this scheme of leggings and lies with expert interviews and first-hand accounts from the recruits who lived it—and are fighting back. Want more of the LuLaRoe story? Stream "The Rise and Fall of LuLaRoe" documentary on discovery plus. Go to discoveryplus.com/lularoe to start your 7-day free trial today. Terms Apply.

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Society & Culture

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Society & Culture

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Ep.4: Building the Anti-LuLaRoe Movement

The Rise and Fall of LuLaRoe

28 minutes 6 seconds

3 years ago

Ep.4: Building the Anti-LuLaRoe Movement

How did the anti-LuLaRoe movement start? Much of the pushback began with women sharing their stories online after receiving defective products. And after the company changed their bonus structure, there was a mass exodus of retailers. Many organized largely via Facebook groups and blogs, including the “LuLaRoe Defective” Facebook group, which at one point had over 75,000 members. Former LuLaRoe consultant and anti-MLM advocate Roberta Blevins describes how the group galvanized women to take a stand, and ultimately take down LuLaRoe.

Want more of the LuLaRoe story? Stream "The Rise and Fall of LuLaRoe" documentary on discovery plus. Go to discoveryplus.com/lularoe to start your 7-day free trial today. Terms Apply.

Find episode transcript here: https://the-rise-and-fall-of-lularoe.simplecast.com/episodes/ep4-building-the-anti-lularoe-movement

Hosted on Acast. See acast.com/privacy for more information.