The Right Optics podcast is brought to you by Silmo, the leading eyewear and optics trade show. Now into its sixth series, ahead of Silmo 2025, broadcaster Nick Coffer interviews key personalities from the optics world. Hear their stories, their passion for optics and their insight into the industry.
Please do follow this series in order to get notified of new episodes.
Silmo runs from September 26-29, at Parc des Expositions, Villepinte, Paris. To find out more, and to book your ticket, head to www.silmoparis.com, and follow us on Instagram and Twitter @silmoparis.
Hosted on Acast. See acast.com/privacy for more information.
The Right Optics podcast is brought to you by Silmo, the leading eyewear and optics trade show. Now into its sixth series, ahead of Silmo 2025, broadcaster Nick Coffer interviews key personalities from the optics world. Hear their stories, their passion for optics and their insight into the industry.
Please do follow this series in order to get notified of new episodes.
Silmo runs from September 26-29, at Parc des Expositions, Villepinte, Paris. To find out more, and to book your ticket, head to www.silmoparis.com, and follow us on Instagram and Twitter @silmoparis.
Hosted on Acast. See acast.com/privacy for more information.
This episode feels like a long-overdue reunion. Nick is joined by his good friend and industry icon Jason Kirk, managing director of Kirk & Kirk, whose story is woven into the very fabric of independent optics.
From a rich family heritage dating back over a century (including some surprise roots in Vaudeville!), Jason shares the origins of his passion for eyewear, and how his grandfather’s altruistic business model still inspires how Kirk & Kirk work today.
They dive into the challenges of modern independent practice, the need to champion true craftsmanship, and Jason’s belief that consumers deserve to understand what makes a £500 frame different from a £100 one.
They also talk exclusivity, branding, trunk shows across the globe, and why every optician should be a destination.
And then there’s K-Lite - the game-changing material that allows Kirk & Kirk frames to be both bold and feather-light.
As always, Jason is candid, thoughtful, and full of real-world insight - especially on Brexit, global shifts, resilience, and the drive to keep moving forward, even when things get tough.
Plus: a sneak preview of the brand-new collection Mirage, launching at Silmo 2025
Kirk & Kirk at Silmo Paris 2025 :: Hall 7 – Stand D072
Head to silmoparis.com for more information about this year's event
Hosted on Acast. See acast.com/privacy for more information.
