EP24: What’s Driving the Shift to Creator-Led Brands

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The Right Hype Podcast

Gavôn Owen

35 episodes

2 days ago

The Right Hype podcast is a platform created by Gavon Owen that serves as a blueprint for emerging creatives, designers, and professionals. It explores topics relevant to those working in creative industries, offering insights, advice, and conversations with professionals to help guide listeners through the challenges and opportunities they face in their careers. The goal is to help people navigate the evolving landscape of creativity and business, giving them practical tools and inspiration to succeed.

Society & Culture

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All content for The Right Hype Podcast is the property of Gavôn Owen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Society & Culture

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EP24: What’s Driving the Shift to Creator-Led Brands

The Right Hype Podcast

12 minutes 11 seconds

8 months ago

EP24: What’s Driving the Shift to Creator-Led Brands

Influencer marketing has evolved from transactional to creator-led relationships. In this episode, Gavon discusses the evolution of influencer marketing into creator-led brands, emphasizing the importance of authenticity and community. He identifies the characteristics of successful creators and provides practical tips and insights on how creators can gain control of and build their brand through content creation and community engagement.

Chapters

00:00 The Evolution of Influencer Marketing03:10 Understanding Creator-Led Brands06:04 Building Community and Authenticity07:06 Characteristics of Successful Creator Brands09:03 Creating Engaging Content11:28 The Journey of Brand Building