Gavôn Owen sits down with Phil Perkovic, the director of brand and partnerships at Shinola, to hear how we energized a sleepy watch brand with The J Dilla Watch Project. Phil shares insights into the creative process, the challenges of pitching the project, and the profound impact it has had on both the brand and the community.

Chapters:

Introduction to Phil Perkovic: 0:00 - 2:30

Phil's Early Life and Work Ethic: 2:31 - 8:45

Entrepreneurial Ventures: 8:46 - 15:20

Transition to Marketing and Strategy: 15:21 - 22:10

Joining Shinola: 22:11 - 30:00

The J Dilla Watch Project: 30:01 - 45:00

Influence and Authenticity: 45:01 - 52:00

Conclusion and Future Plans: 52:01 - End

Read our Substack: https://righthype.substack.com/