This podcast is about the journey of a freelance video editor and marketer who gradually evolved into a business owner. Rich emphasizes the importance of learning to sell and market one's skills and services effectively. He shares his experiences, challenges, and lessons learned throughout his career as a freelance video editor and marketer. He talks about how he realized the power of video as a branding tool and transformed his services from just making videos to video marketing, which opened up more opportunities for him. He also discusses the importance of lead generation and not letting the pipeline go dry. Apply to one of our Freelance Lab Cohorts: https://richandniche.com/labs