This podcast discusses the first steps one should take to start a marketing and freelance career. Rich suggests that one should specialize in a specific platform and medium type, become an expert in it, and use it as their lead magnet and core offer. He also emphasizes the importance of generating leads through outreach systems, creating a portfolio, and building a personal brand around one’s expertise. Rich encourages early adoption of new technologies and keeping up to date with current trends in the industry. Apply to one of our Freelance Lab Cohorts. https://richandniche.com/labs