In this podcast, Rich discusses the importance of keeping potential clients on the hook while a freelancer does not have the bandwidth to work with them. Rich suggests various strategies to keep clients interested in working with you, including offering professional discounts, building a unique style of content, and improving your soft skills, such as communication and customer service. Rich emphasizes the value of retaining clients as it brings in extra income, reduces advertising expenses, and helps to build a stable freelance business. Listeners will gain valuable insights into the subtle yet critical aspects of retaining clients and building a successful freelance business. Apply to one of our Freelance Lab Cohorts. https://richandniche.com/labs