In this 3d conversation with Piet Saegeman, we explain why brand messaging fails, and how to make it multilayered, so it resonates with all the stakeholders inside your prospects organisation. First we recap on the 5 intents messaging framework, Then we go deeper into the multilayered approach, We cover the Rogers adoption curve of innovation, & finally we look at handling features in your strategic messaging. Enjoy the listen, and a share & like would mean a lot to me!