While some sales VPs keep on cold calling, they should not be doing it: it prevents them from doing the work they are hired to do, and creates loads of issues and complexity.

In addition, Sales VPs and sales reps need different skills.

There are 3 main reasons why they might be cold calling:

1. Founders assume they should 'earn back' the cost of hiring them

2. Founders assume a VP sales works in the same way as they did during the founder led sales stage

3. VP Sales that just got promoted might wanna do what they have always been doing, namely being good sales people

Enjoy the episode!