In this conversation, Aga Bajer and Cedric discuss the role of culture in revenue growth. They explore the three pillars of a healthy culture: belonging, meaning, and fun. They emphasize the importance of collaboration and breaking down silos within organizations. They also discuss the balance between authenticity and professionalism in the workplace. Additionally, they highlight the dangers of a rigid culture and provide insights on hiring the right people for culture fit. The conversation concludes with tips on building a high-performance culture. Takeaways Belonging is a fundamental human need and a key pillar of a healthy culture. Meaning and impact are essential for employees to feel fulfilled and motivated in their work. Fun at work, when understood as deep fun and enjoyment of the work itself, is necessary for employees to do their best work. Collaboration and breaking down silos are crucial for high-performance organizations. Balancing authenticity and professionalism allows employees to bring their best selves to work. A rigid culture can hinder growth and performance, so it's important to be adaptable and open to change. Hiring the right people for culture fit is essential for building a high-performance culture. Building a high-performance culture requires intentionality, clear values, and investment in leaders. Chapters 00:00 Introduction and Goal of the Conversation 05:07 The Three Pillars of a Healthy Culture 06:22 The Importance of Belonging in Culture 08:31 The Significance of Meaning in Culture 09:52 The Role of Fun in Culture 11:41 The Link Between Culture and Collaboration 22:04 The Dangers of a Rigid Culture 26:03 Breaking Silos and Building Collaboration 30:17 Hiring the Right People for Culture Fit 38:11 Building a High-Performance Culture