Hi, ready to learn more about the importance of selecting the right go-to-market motions (GTM) and how to choose the right GTM strategy for a business? We cover following GTMs 1. product-led growth, 2. inbound, 3. outbound, 4. partner-led motions. 5. and nearbound Koen emphasizes the need to understand the ideal customer profile and the stage of the company before deciding on a GTM motion. WE also discuss the challenges of transitioning from SMB to enterprise GTM and the importance of having the right skills and resources. Takeaways Choosing the right GTM motion requires understanding the ideal customer profile and the stage of the company. Transitioning from SMB to enterprise GTM requires different skills and resources. Nearbound GTM motion leverages partnerships and credible voices to stand out in a saturated market. Measuring the success of a GTM motion requires considering revenue impact, customer impact, and marketing and sales costs. Sound Bites Chapters 00:00 Introduction and Setting the Context 02:07 Understanding GTM Motions 04:29 Choosing the Right GTM Motion 06:23 Transitioning from SMB to Enterprise GTM 09:27 Determining the Right Time to Change or Kill a GTM 13:44 The 10 Million ARR Benchmark 15:12 Challenges of Moving from Mid-Market to Enterprise GTM 18:17 Differentiating Nearbound from Traditional Partner Models 28:32 Adapting GTM to Regional Market Needs 32:25 Measuring the Success of a GTM Motion 36:11 Final Tips: Peer Collaboration and Benchmarking