The Revenue Playbook is a sales podcast that guides you through every step of the sales process. In every episode, we break down the sales playbooks top revenue teams use to scale. From the team that hit 100% of quota after raising expectations to the rep who 3X quota by doing one thing different, this show will take you from cold to closed won. Buckle in.
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The Revenue Playbook is a sales podcast that guides you through every step of the sales process. In every episode, we break down the sales playbooks top revenue teams use to scale. From the team that hit 100% of quota after raising expectations to the rep who 3X quota by doing one thing different, this show will take you from cold to closed won. Buckle in.
How Aligning the Revenue Team Early Led to a $2.5B Exit in 3 Years with Sterling Snow
The Revenue Playbook
28 minutes 48 seconds
3 years ago
How Aligning the Revenue Team Early Led to a $2.5B Exit in 3 Years with Sterling Snow
Building a sales team, a marketing team, a customer experience team…these are all standard steps for any startup looking to scale.
But an issue that some companies run into is they have all these teams working in parallel but separately when really, they should be closely aligned.
One example of a company that’s fully aligned its teams into one united front is Divvy, the free, fully automated spending and expense management app.
Divvy has a revenue team which is an alignment of sales, marketing, operations, customer success, and more because, at the end of the day, the overarching goal for everyone at Divvy is to drive revenue.
We welcomed the Chief Revenue Officer of Divvy, Sterling Snow, to The Revenue Playbook to give us a glimpse at how he manages his team and why alignment is so important to success.
Listen to learn:
What a CRO does
Why marketing, sales and other departments should align
Sterling’s experience moving from Head of Marketing to CRO
Why you need to understand how your funnel works before scaling
How to know you’ve found a good product market fit
Sterling’s advice to other CROs
Schedule a Dooly demo: https://www.dooly.ai/demo/ (https://www.dooly.ai/demo/)
Connect with Sterling: https://www.linkedin.com/in/sterling-snow-051baab5/ (https://www.linkedin.com/in/sterling-snow-051baab5/)
Divvy: https://getdivvy.com/ (https://getdivvy.com/)
The Revenue Playbook
The Revenue Playbook is a sales podcast that guides you through every step of the sales process. In every episode, we break down the sales playbooks top revenue teams use to scale. From the team that hit 100% of quota after raising expectations to the rep who 3X quota by doing one thing different, this show will take you from cold to closed won. Buckle in.
