In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, Jacki Leahy, the founder of Activate the Magic and a Salesforce consultant, and Joe Aicher dive into the complexities of Revenue Operations. They discuss the challenges of achieving a single source of truth and the importance of fostering alignment within organizations. Jacki emphasizes the need for a data dictionary squad and highlights the significance of cross-functional collaboration. The conversation also touches on the evolution of RevOps tech stack, with Jacki recommending middleware solutions like Synchry to normalize and orchestrate data effectively. Join this discussion to gain insights into how RevOps professionals can navigate the world of data ambiguity and drive success in their roles. KEY TAKEAWAYS RevOps professionals should not be swayed by conventional wisdom but instead approach their roles with self-confidence and a touch of humor. Building a data dictionary squad with cross-functional team members can help organizations align on key metrics and definitions. The absence of a single source of truth is a common challenge, and data normalization and orchestration are crucial for successful RevOps. The choice of the main source of truth (CRM, data warehouse, etc.) depends on the company's stage and needs. Fostering collaboration and alignment in the early stages of data architecture design is vital to avoid data fiefdoms and conflicts. HIGHLIGHT QUOTES "You keep using that word. I do not think it means what you think it means." "The more we come to the table together to figure it out in the beginning, the better." "It's just, it's everywhere, and it sucks." You can find out more about Jacki Leahy in the link below: LinkedIn: https://www.linkedin.com/in/jackileahy/ HOST: Joe Aicher GUEST: Jacki Leahy Breadcrumbs Podcast