"The Revenue Cafe Podcast" is brought to you by Breadcrumbs - The Revenue Acceleration Platform.
In each episode, we will bring you interesting conversations on all things Sales, Marketing and CX related.
The hope is we will help you along the path to Revenue Acceleration and entertain you along the way!
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"The Revenue Cafe Podcast" is brought to you by Breadcrumbs - The Revenue Acceleration Platform.
In each episode, we will bring you interesting conversations on all things Sales, Marketing and CX related.
The hope is we will help you along the path to Revenue Acceleration and entertain you along the way!
#147 - How Not To Suck At Driving Urgency In B2B Sales with Dave Shanley (Part 1)
The Revenue Cafe
7 minutes 51 seconds
2 years ago
#147 - How Not To Suck At Driving Urgency In B2B Sales with Dave Shanley (Part 1)
In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, Dave Shanley, the founder and CEO of Content Camel, dive deep into the world of B2B sales. Dave, with his unique background as a technical founder, shares invaluable insights into the power of urgency in B2B sales. This isn't just about value propositions or organizational pain points – it's about understanding the individual decision-makers, their fears, and their frustrations. Dave reveals how to tailor your messaging, align sales and marketing efforts, and consistently drive urgency to close deals successfully.
KEY TAKEAWAYS
Urgency is the key to success in B2B sales.
Instead of chasing gimmicks, focus on a repeatable system to drive results.
Tailor your messaging to the individual decision-makers and their personal pain points.
Reinforce these pains and frustrations consistently throughout your sales process.
Highlight the gap between their current situation and the impact of doing nothing.
Use prospects' own words to maintain consistency and drive urgency.
HIGHLIGHT QUOTES
"It's really about what's the one thing you focus on? It's urgency and driving and getting deals done."
"You could literally be handing gold bricks out on the side of the street, and people will be like, 'I'm too busy.'"
"People are hardwired to be consistent. They don't want to be inconsistent."
You can find out more about Dave in the link below:
LinkedIn: https://www.linkedin.com/in/dshanley/
HOST: Gary Amaral
GUEST: Dave Shanley
Breadcrumbs Podcast
The Revenue Cafe
"The Revenue Cafe Podcast" is brought to you by Breadcrumbs - The Revenue Acceleration Platform.
In each episode, we will bring you interesting conversations on all things Sales, Marketing and CX related.
The hope is we will help you along the path to Revenue Acceleration and entertain you along the way!
