In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, Katheline Jean-Pierre Coleman explores the critical relationship between marketing and finance within organizations. Drawing inspiration from the world of dating, she introduces the concept of "DTR" (Define the Relationship) to assess where your marketing and finance teams stand. Are they siloed or collaborating? Do they operate with doubt or trust? Katheline breaks down the journey towards a mature relationship between these essential departments, providing actionable steps for alignment. She shares insights from Anushka Elliot, the global brand managing director at the Royal Bank of Canada, on how she bridged the gap between marketing and finance. Katheline's three key tips—shedding marketing jargon, securing a seat at the decision-making table, and becoming indispensable—serve as a roadmap for success in this dynamic relationship. HIGHLIGHT QUOTES "DTR, or Define the Relationship, is a term we use in dating, but it's equally valuable for understanding the marketing and finance relationship in organizations." "Building a long-term relationship between marketing and finance is about fostering trust. You can evolve from being remote to evolving and, eventually, mature." "To win more budget and create more value, get out of the marketing lingo." "Be the steak, not the gravy. Get closer to the financial team, the board, and prove your critical role in driving growth." You can find out more about Katheline in the link below: LinkedIn: https://www.linkedin.com/in/kathelinejeanpierre/ HOST: Joe Aicher GUEST: Katheline Jean-Pierre Coleman Breadcrumbs Podcast