In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, Katheline Jean-Pierre, a senior director at LinkedIn with extensive experience at Google and in the startup world, discusses the crucial intersection of marketing and finance. She emphasizes the need for marketers to understand financial metrics and align their efforts with the organization's goals, ultimately driving value, profitability, and revenue growth. Kathleen introduces the "Value Framework" to guide marketers in this alignment process and shares insights on how marketing can contribute to margin and profit. Join us to learn how to evolve from marketing to moneymaking! HIGHLIGHT QUOTES "We need to focus on the steak and not the gravy." "Marketing really drives shareholder value and profitability, which is the name of the game." "The financial literacy is not present in marketing across different levels." "You have to provide evidence with an empirical mindset, looking at data beyond digital." You can find out more about Katheline in the link below: LinkedIn: https://www.linkedin.com/in/kathelinejeanpierre/ HOST: Joe Aicher GUEST: Katheline Jean-Pierre Coleman Breadcrumbs Podcast