"The Revenue Cafe Podcast" is brought to you by Breadcrumbs - The Revenue Acceleration Platform.
In each episode, we will bring you interesting conversations on all things Sales, Marketing and CX related.
The hope is we will help you along the path to Revenue Acceleration and entertain you along the way!
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"The Revenue Cafe Podcast" is brought to you by Breadcrumbs - The Revenue Acceleration Platform.
In each episode, we will bring you interesting conversations on all things Sales, Marketing and CX related.
The hope is we will help you along the path to Revenue Acceleration and entertain you along the way!
#141 - Keynote Presentation with Armando Biondi (Part 1)
The Revenue Cafe
11 minutes 51 seconds
2 years ago
#141 - Keynote Presentation with Armando Biondi (Part 1)
In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, Armando Biondi, the co-founder and CEO of Breadcrumbs, takes us on a journey through the world of data analysis and why relying solely on averages can limit your company's potential. With real-world examples and practical insights, Armando explains how breaking down data into cohorts and understanding their behavior can lead to more informed decision-making and significant business growth. Join us as we dive deep into the importance of data granularity and discover how to unlock your company's full potential.
KEY TAKEAWAYS
Averages Aren't Enough: Averages often oversimplify data. To gain a deeper understanding of your business performance, break down data into cohorts based on different behaviors or characteristics.
Cohort Analysis: Cohort analysis can reveal hidden insights. Armando shares examples of how different customer cohorts can dramatically impact key metrics like conversion rates and average contract values.
Informed Decision-Making: By focusing on cohort analysis, businesses can make more informed decisions and allocate resources effectively to areas that truly move the needle.
Benchmarking: Benchmarking against cohorts can help businesses set more realistic goals and understand where they stand within their industry.
The TED for B2B Tech: HotX Live is dubbed as the TED for B2B tech, featuring short, insightful talks from industry leaders across marketing, sales, product, and operations.
HIGHLIGHT QUOTES
"Averages are a lazy way of measuring, enough with that."
"One thing is the average. The other thing is what are the cohorts? What are the different behaviors/makeups that are contributing to that average point?"
"Isn't this a way more informative, educated way of having that conversation and a better way to focus on the things that move the needle?"
"Benchmarking against cohorts can help businesses set more realistic goals and understand where they stand within their industry."
You can find out more about Armando Biondi in the link below:
LinkedIn: https://www.linkedin.com/in/armandobiondi/
HOST: Armando Biondi
GUEST: -
Breadcrumbs Podcast
The Revenue Cafe
"The Revenue Cafe Podcast" is brought to you by Breadcrumbs - The Revenue Acceleration Platform.
In each episode, we will bring you interesting conversations on all things Sales, Marketing and CX related.
The hope is we will help you along the path to Revenue Acceleration and entertain you along the way!
