Welcome to the RevEngine podcast, where we help B2B CEOs and revenue leaders get clarity on how to align sales and marketing, build a high-performing revenue engine and accelerate revenue growth for their organizations. Each episode will feature content and conversations with cross-functional leaders all focused on delivering actionable insights that will help you identify your key growth challenges and develop a blueprint for transforming your organization. I'm your host, Jeff Davis, author of the award-winning book Create Togetherness and founder of RevEngine. Be sure to subscribe to our email list over at joinrevengine.com to be alerted about new podcast episodes and other great resources we're developing for revenue leaders just like you looking to supercharge the growth of their organization. And with that said, let's jump into the show.
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Welcome to the RevEngine podcast, where we help B2B CEOs and revenue leaders get clarity on how to align sales and marketing, build a high-performing revenue engine and accelerate revenue growth for their organizations. Each episode will feature content and conversations with cross-functional leaders all focused on delivering actionable insights that will help you identify your key growth challenges and develop a blueprint for transforming your organization. I'm your host, Jeff Davis, author of the award-winning book Create Togetherness and founder of RevEngine. Be sure to subscribe to our email list over at joinrevengine.com to be alerted about new podcast episodes and other great resources we're developing for revenue leaders just like you looking to supercharge the growth of their organization. And with that said, let's jump into the show.
Signal-Based Marketing: Listening to Customers in the Metaverse with Gabe Larsen
The RevEngine™ Podcast
45 minutes 19 seconds
2 years ago
Signal-Based Marketing: Listening to Customers in the Metaverse with Gabe Larsen
In this episode of Rev Engine Podcast, Jeff Davis welcomes Gabe Larsen, who is the Head of B2B Marketing at Meta and an expert in the startup space. Jeff and Gabe have an intriguing conversation about how B2B revenue leaders can leverage the metaverse.
Gabe shares his experience and insights on how businesses can use the metaverse to enhance revenue growth, including adapting work experiences with a 3D element, using video more creatively, and exploring new platforms for customer service and advertisement. He also introduces the concept of "Signal-based Marketing," emphasizing the importance of listening to customers' signals to pursue them effectively. Gabe highlights the significance of customer behavior and using data from multiple sources, such as Shopify, job change alerts, and customer support rep hires.
They discuss the importance of communication within sales and marketing teams and how AI technology can optimize customer service. They suggest that a CRO overseeing both marketing and sales, along with rules of engagement, lead scoring, and opportunity scoring, can help align sales and marketing teams. Rev Ops can act as a mediator if there is disagreement between the teams.
Tune in to hear valuable insights into the metaverse and how B2B revenue leaders can leverage it to enhance revenue growth. Listen about the significance of customer behavior and effective communication.
The RevEngine™ Podcast
Welcome to the RevEngine podcast, where we help B2B CEOs and revenue leaders get clarity on how to align sales and marketing, build a high-performing revenue engine and accelerate revenue growth for their organizations. Each episode will feature content and conversations with cross-functional leaders all focused on delivering actionable insights that will help you identify your key growth challenges and develop a blueprint for transforming your organization. I'm your host, Jeff Davis, author of the award-winning book Create Togetherness and founder of RevEngine. Be sure to subscribe to our email list over at joinrevengine.com to be alerted about new podcast episodes and other great resources we're developing for revenue leaders just like you looking to supercharge the growth of their organization. And with that said, let's jump into the show.
