In this episode, Jeff Davis talks to Douglas Burdett, also known as the "Oprah of Book Reviews," the host of "The Marketing Book Podcast," and Founding Principal of Sales Artillery. Douglas believes there are more companies who have a sales problem than a marketing problem. Most of them don't realize that their marketing is actually going to be better if they can align it with the way they sell. They discuss how companies that approach their customers with genuine understanding are the ones who come out on top. To truly capture an audience's attention, it is essential to demonstrate genuine empathy by demonstrating that you understand what they want and need. To help companies stand out from the competition and achieve success, Douglas provides insight into buyer-centric strategies to help marketers build trust with buyers, allowing them to uncover what’s driving purchase decisions on an emotional level. Listen to discover how you can tap into this knowledge!