Welcome to the RevEngine podcast, where we help B2B CEOs and revenue leaders get clarity on how to align sales and marketing, build a high-performing revenue engine and accelerate revenue growth for their organizations. Each episode will feature content and conversations with cross-functional leaders all focused on delivering actionable insights that will help you identify your key growth challenges and develop a blueprint for transforming your organization. I'm your host, Jeff Davis, author of the award-winning book Create Togetherness and founder of RevEngine. Be sure to subscribe to our email list over at joinrevengine.com to be alerted about new podcast episodes and other great resources we're developing for revenue leaders just like you looking to supercharge the growth of their organization. And with that said, let's jump into the show.
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Welcome to the RevEngine podcast, where we help B2B CEOs and revenue leaders get clarity on how to align sales and marketing, build a high-performing revenue engine and accelerate revenue growth for their organizations. Each episode will feature content and conversations with cross-functional leaders all focused on delivering actionable insights that will help you identify your key growth challenges and develop a blueprint for transforming your organization. I'm your host, Jeff Davis, author of the award-winning book Create Togetherness and founder of RevEngine. Be sure to subscribe to our email list over at joinrevengine.com to be alerted about new podcast episodes and other great resources we're developing for revenue leaders just like you looking to supercharge the growth of their organization. And with that said, let's jump into the show.
Aligning Strategies with Guided Selling and Revenue Intelligence with Julia Nimchinski and Justin Michael
The RevEngine™ Podcast
46 minutes 32 seconds
2 years ago
Aligning Strategies with Guided Selling and Revenue Intelligence with Julia Nimchinski and Justin Michael
In this episode, Jeff has an incredible chat with Julia Nimchinski and Justin Michael - two visionary leaders in B2B revenue innovation. Through the co-founding of HYPCCCYCL and authoring "Reinventing Virtual Events" together - these insightful pros offer so much for you to learn about re-imagining go-to market strategies. They stress the importance of building relationships with customers, making them the stars of events, and following up to build a community.
Key takeaways from this discussion include: flipping the script by having sales and marketing superstars coach others on their methodology; putting your audience first versus panelists or vendors; utilizing simulation role plays for maximum engagement during virtual events; aligning sales and marketing strategies such as guided selling and revenue intelligence to better meet customer needs.
Learn how salespeople and marketers have different languages, which can cause a dysfunctional relationship between the two. Discover how practicality is key when aligning sales and marketing teams - getting them in the same room together with coaching sessions will help create collaboration on both sides. Gain knowledge about the challenges of making human connections through automation and how technology should be used for creating conversations instead of automating them. Key into Julia and Justin's expertise when you tune in!
The RevEngine™ Podcast
Welcome to the RevEngine podcast, where we help B2B CEOs and revenue leaders get clarity on how to align sales and marketing, build a high-performing revenue engine and accelerate revenue growth for their organizations. Each episode will feature content and conversations with cross-functional leaders all focused on delivering actionable insights that will help you identify your key growth challenges and develop a blueprint for transforming your organization. I'm your host, Jeff Davis, author of the award-winning book Create Togetherness and founder of RevEngine. Be sure to subscribe to our email list over at joinrevengine.com to be alerted about new podcast episodes and other great resources we're developing for revenue leaders just like you looking to supercharge the growth of their organization. And with that said, let's jump into the show.
