S1E6 | Uncovering marketing performance: Channels, Metrics & Attribution models

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The Rev up

Ben Shipley - Chief Growth Officer at Trust The Process

25 episodes

4 months ago

A podcast about revenue generation! Your host Ben Shipley, Chief Growth Officer at Trust The Process, will take you through the fundamentals of modern, efficient revenue generation for anyone that needs to have a conversation in order to sell. Ben and his guests will cover; Demand Creation, Demand Capture, Conversion, Customer Success and Expanding your client relationships while having some fun along the way.

All content for The Rev up is the property of Ben Shipley - Chief Growth Officer at Trust The Process and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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S1E6 | Uncovering marketing performance: Channels, Metrics & Attribution models | John McGowan

The Rev up

1 hour 10 minutes

2 years ago

S1E6 | Uncovering marketing performance: Channels, Metrics & Attribution models | John McGowan

The world of digital marketing is vast and complex, making it challenging for even the most seasoned business owners to master. With topics like ‘attribution models’, ‘ROI’, ‘KPIs’ and more, being debated by experts every day, there are no straight-forward answers for business owners looking to tap into digital marketing.

Luckily, nowadays business owners can leverage an abundance of technology as well as access to top talent from around the world to help them track, monitor and make sense of it all.

In this episode Ben Shipley, Chief Growth Officer at Trust the Process chats with John McGowan, Founder and Managing Director of Attribution Digital, to explore how business owners can:

Attribute leads to channels
Monitor diminishing returns on your marketing channels
Measure metrics for success
Understand the ‘dark side’ of setting KPIs for your team.

John also shares his top picks for reliable resources you can leverage to learn more about digital marketing and stay on top of the latest trends and best practices.

Connect with Us:

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au

Learn more about John McGowan and Attribution Digital here: https://attd.co/