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The Rev up
Ben Shipley - Chief Growth Officer at Trust The Process
25 episodes
4 months ago
A podcast about revenue generation! Your host Ben Shipley, Chief Growth Officer at Trust The Process, will take you through the fundamentals of modern, efficient revenue generation for anyone that needs to have a conversation in order to sell. Ben and his guests will cover; Demand Creation, Demand Capture, Conversion, Customer Success and Expanding your client relationships while having some fun along the way.
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Marketing
Business,
Entrepreneurship
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All content for The Rev up is the property of Ben Shipley - Chief Growth Officer at Trust The Process and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast about revenue generation! Your host Ben Shipley, Chief Growth Officer at Trust The Process, will take you through the fundamentals of modern, efficient revenue generation for anyone that needs to have a conversation in order to sell. Ben and his guests will cover; Demand Creation, Demand Capture, Conversion, Customer Success and Expanding your client relationships while having some fun along the way.
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Marketing
Business,
Entrepreneurship
Episodes (20/25)
The Rev up
S1E25 | Accelerating Growth: Personal Brand, Tech Innovation & Outsourcing | Belinda Agnew

Unlocking sustained business growth requires a potent blend of innovation, adaptation, and customer understanding. Navigating the intricacies of when to commence, identifying the opportune moment, and selecting the most lucrative strategies can be a labyrinth for business owners.


Join us in this episode as we delve into the world of business growth with the insightful Belinda Agnew, an astute investor, business growth strategist, and Co-Partner at xenabler.


Key Insights:


  • Fast-track growth with personal branding
  • Sales vs. Marketing - discover which takes priority
  • Discover the #1 way to craft ground-breaking ideas and help them grow
  • Learn why outsourcing is a competitive advantage 
  • Identify the key individuals and communities that propel your growth.

Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au


Learn more about Belinda Agnew and xenabler here: 


Belinda Agnew:

https://belindaagnew.com/

https://www.linkedin.com/in/belindaagnew/

xenabler: 

https://www.linkedin.com/company/xenabler/

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1 year ago
1 hour 4 minutes

The Rev up
S1E24 | Building your team: Structure, Hiring & Delegation | Ben Shipley

Ever wondered how to transform your team into a powerhouse, delegate like a pro, and finally escape from the weeds of day-to-day business? 


Join Ben Shipley, Chief Growth Officer and Host of The Rev Up, as he unravels the secrets to building thriving sales teams, mastering delegation, and taking your business to new heights. 

Slide deck here: https://drive.google.com/file/d/1iT0fjZE4Dx8yVYgdetxtYhiuye53mUfw/view?usp=sharing


Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au

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1 year ago
43 minutes

The Rev up
S1E23 | Scaling your team: Strategic staffing and Digital transformation | Reynah Fernandes

Every business owner knows that growth requires a substantial investment, making cost-effective resourcing a top priority for staying competitive.


Join our usual host, Ben Shipley, Chief Growth Officer of Trust the Process, as he makes a special guest appearance on the Smart Talent Solutions podcast. Ben unpacks the art of scaling your sales team by embracing the power of outsourcing and digital transformation.


Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au


Learn more about Smart Talent Group here: 


Website: https://smarttalentgroup.com.au/

Podcast: https://www.youtube.com/@smarttalentgroup

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2 years ago
55 minutes

The Rev up
S1E22 | Sales Success: AI, Product and Outsourced teams | Charles Cormier

Sales is undergoing a seismic shift, where the path to success is no longer about merely assembling a skilled team and connecting with your audience. In today's dynamic landscape, the possibilities for enhancing team efficiency and skyrocketing performance are boundless. 


Join Ben Shipley, Chief Growth Officer at Trust the Process, as a special guest on the latest episode Charles Cormier’s CEO Wisdom Podcast, to dive into the world of sales AI, product, outsourced teams and more.


  • Discover the art of product differentiation: Why you CAN sell ice to eskimos. 
  • Learn the significance of AI integration in sales processes, including voice commands, chatbots, and more.
  • Unpack the evolving landscape of business process outsourcing and how to adapt to technological advancements.


Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au


Learn more about Charles Cormier’s CEO Wisdom Podcast here: https://www.youtube.com/@charlesnsystems


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2 years ago
50 minutes

The Rev up
S1E21 | Accelerating growth: Team, Strategies and Navigating Economic Challenge | Charmaine Keegan

Growth can drain your cash, but smart decisions can minimise the hit.

In this episode of The Rev up, we’ve flipped the script! Ben Shipley, our usual host and Chief Growth Officer at Trust the Process, will be interviewed by a special guest host, Charmaine Keegan, Director of Smarter Selling and an undisputed expert in the field of sales training.


Together they chat all things growth and how you can make smart investments and decisions to thrive.


Key Takeaways:

  • X2 Growth with Outsourcing and Navigating Remote Team Dynamics
  • Strategies for Sales and Marketing Growth: AI, Human Connection, and More
  • Building Resilience Amid Economic Turmoil.

Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au

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2 years ago
2 hours 31 minutes

The Rev up
S1E20 | Elevate Marketing: Building connection, Delivering value, Mastering channels | Susan Werkner & Peter Applebaum

Marketing forms the bedrock of your business growth, but the rapidly shifting digital landscape presents a challenge for entrepreneurs looking to expand their presence and drive profits.


In this week's special edition episode, our podcasts, The Rev Up and Military Mindset for Business, unite to bring you insights from industry experts Susan Werkner and Peter Applebaum, Founders of The Agency Accelerators program. Their program has empowered marketing agencies and service businesses worldwide to secure 5-, 6-, and 7-figure corporate contracts.


Join hosts Pete Liston and Ben Shipley as we delve into:


  • Unveiling the secrets to delivering genuine value
  • Crafting the right customer outreach strategy tailored to your offerings
  • Initiating the essential steps to assemble a marketing dream team and allocate resources effectively for exponential growth.

Don't miss the chance to hear more from Peter, Susan and Ben on their upcoming webinar. Details can be found on the registration page here - https://the-agency-accelerators.mykajabi.com/HowtoCreateanAlwaysOnB2BLeadGenerationProgram

Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au


Learn more about The Agency Accelerators program here: 

https://theagencyaccelerators.com/.

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2 years ago
52 minutes

The Rev up
S1E19 | Mastering the Art of Sales Process Development | Hugh Hall

A well-defined sales process is the foundation of any successful growth strategy, offering a structured framework that steers sales teams towards consistent and predictable outcomes. However, developing such a process can be a challenging endeavour, often accompanied by numerous uncertainties and questions.


In this episode of The Rev Up, join special guest Hugh Hall. Hugh is the Founder of In-Flow - Sales Solutions for Coaches , and has spent almost a decade mastering the art of building effective sales processes. 


Key Takeaways:

  • Creating Buyer Certainty: The Role of Productisation
  • The Essential Ingredients for an Effective Sales Process
  • Signs Your Sales Process is Launch-Ready


Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au


Learn more about Hugh Hall and In-flow here: https://www.linkedin.com/company/revenue-as-a-service/


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2 years ago
1 hour 17 minutes

The Rev up
S1E18 | Building powerful, long-lasting strategic partnerships | Therese Tarlinton

As business owners we are always being asked for referrals - and we love to give them. But what if you could turn those referrals into powerful, long-lasting business partnerships? 


In this episode of The Rev Up, hear from Therese Tarlinton - a Brand Collaborator, Business Advisor, Best-Selling Author and Keynote Speaker.


Therese shares insights into building strategic brand collaborations and marketing partnerships.


This is a must-listen for all businesses looking to grow their audience and add value to more customers. 


Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au


Learn more about Therese Tarlinton here: 

LinkedIn: https://www.linkedin.com/in/therese-tarlinton

Website: https://www.theresetarlinton.com/


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2 years ago
1 hour 14 minutes

The Rev up
S1E17 | Mastering Customer-centric marketing | Chris Walker

In a world that’s becoming increasingly entangled with data and technology, businesses are losing sight of the fundamentals when it comes to understanding their customer and creating demand. 


In this episode of hear from Chris Walker, Founder and CEO of Refine Labs and Host of Revenue Vitals podcast, about the importance of customer-centricity for marketing success. 


Key Takeaways: 


  • Explore the core principles of maintaining customer-centricity in your marketing strategies.
  • Reveal the secrets behind crafting engaging content that resonates with your target audience.
  • Build a marketing team to deliver for customers and create demand: Outsourcing versus internal recruitment.


Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au

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2 years ago
1 hour 8 minutes

The Rev up
S1E16 | Unleash Sales Success: Building Sales team and Driving growth in the Education Industry | Adam Hewitt

Building a sales team from scratch may seem daunting. Some business owners may shy away from sales, feeling it's not their strong suit, while others fear letting go once they’ve a sales process that works. Once you start growing your team, you’re faced with additional pressures of hiring right people, onboarding them for success and developing them for continued performance. 


In this episode of The Rev Up podcast, we sit down with Adam Hewitt, Co-Founder and CEO of Cyber Revolution, to discuss driving growth in the education industry and how to build the foundations of a strong sales team. 


  • Hear the secrets to driving growth in a cyber security education-based industry
  • Learn to bring new salespeople up to speed for ultimate success - directly from a business owner who has been-there-done-that
  • Discover the best methods to outsource sales roles and where to start first.


Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au


Learn more about Adam Hewitt and Cyber Revolution here: 

LinkedIn: https://www.linkedin.com/in/adam-hewitt-566097101/

Website: http://www.cyberrevolution.com.au

Podcast: https://youtube.com/playlist?list=PLjQu4XXEJuhK5Vr5IC_qTmlzxSamAgf9k


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2 years ago
1 hour 7 minutes

The Rev up
S1E15 | Future of Sales: Navigating Economic Uncertainty, Automation & AI | Ryan Liubinskas

The world around us is changing - from economic challenges to technology advancement - requiring sales leaders to rapidly reshape the way they operate in order to continue driving growth. 


In this episode of The Rev Up, we’re joined by Ryan Liubinskas, VP Global Sales Development at CoachHub. As a global sales leader who is passionate about growing Sales Development teams in early stage startups and beyond, Ryan shares his insights on navigating sales during economically challenging times and much more!


Key Takeaways: 

  • Learn how to navigating sales during economically challenging times
  • Discover role of technology, automation and AI in driving sales performance (and what to prioritise!)
  • Unpack the importance of sales development and the key traits to look when hiring a salesperson. 


Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au


Learn more about Ryan Liubinskas and CoachHub here: https://www.linkedin.com/in/ryanliubinskas/

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2 years ago
1 hour 17 minutes

The Rev up
S1E14 | Event Marketing Demystified: Measuring Impact & Maximising Returns! | Sian Jenkins

Event marketing is an ultimate winning strategy for savvy businesses looking to turbocharge their brand awareness, engage target audiences and skyrocket customer acquisition.

 

But here's the burning question: How can you measure its impact and ensure a return on investment? 🤔


In this episode of The Rev Up podcast, host Ben Shipley, Chief Growth Officer at Trust the Process, is joined by special guest Sian Jenkins, APAC Marketing Director at Genesys. Sian has over 15 years experience working in Marketing, primarily across the events industry. She joins us to share insights that will revolutionise your event marketing game. 


Key Takeaways:


🎯 Hear the secret to measure event marketing impact, from direct leads to brand awareness metrics.

🚀 Assemble a marketing dream team with the perfect blend of skills for next-level performance.

💡 Learn the trick to gaining an unparalleled understanding of your customers needs and wants to shape messaging that genuinely resonates.


Are you ready to revolutionise your event marketing? 


Connect With Us:


Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au


Learn more about Sian Jenkins here: https://www.linkedin.com/in/sianjenkins1/


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2 years ago
1 hour 13 minutes

The Rev up
S1E13 | Powering Growth: Live Q&A on building a high-performing growth engine | Ben Shipley

What does it take to build a growth engine that ensures long-term success for your business?


In this special edition of The Rev Up podcast, Ben Shipley - Chief Growth Officer at Trust the Process - leads a Live Q&A session on building an effective growth engine for sustainable business success. 


Joined by business owners and industry experts for a compelling discussion, Ben addresses key questions from entrepreneurs and business owners regarding strategies for successful growth. The episode offers valuable insights into demand creation, lead conversion, customer support, and relationship expansion. 


If you're seeking actionable advice to enhance your growth strategies and achieve sustainable success, this episode is a must-listen!


Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au

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2 years ago
1 hour 26 minutes

The Rev up
S1E12 | Data-Driven marketing: Unlocking insights for success | Jim Gianoglio

In a world where we have an abundance of data at our fingertips, marketers and business owners face the challenge of making sense of this data to drive better results and maximise their return on marketing spend.


Join us in this episode of The Rev Up where we chat with Jim Gianoglio, Director of Marketing Analytics at Bounteous, about the power and limitations of data in marketing, plus much more!


Key Takeaways: 

  • Discover the limitations of traditional attribution models and explore alternative approaches that yield more reliable results.
  • Explore the evolving landscape of marketing tools specifically tailored for small businesses, empowering you to stay ahead of the competition.
  • Learn how to effectively navigate the challenges of scaling your marketing teams, including insights on which roles to prioritize when expanding your team.
  • Uncover the power of human marketing and the importance of building genuine connections with your audience in an automated world.


Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au


Learn more about Jim Gianoglio here: https://www.linkedin.com/in/jimgianoglio/

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2 years ago
1 hour 8 minutes

The Rev up
S1E11 | Crafting a high-growth marketing strategy: Talent, Tools & Tactics | Anna Espina

Master your marketing, unlock business growth - this is the ultimate goal business owners looking to scale. 


Yet building a well-oiled marketing strategy is complex, even for the most experienced business owners. Finding the right talent, selecting the best tools, defining metrics for success and allocating budgets to the most profitable channels, are all essential elements of a successful marketing strategy that can be challenging to tackle.


That's why we've brought in special guest Anna Espina, Founder of The Musse Collective marketing agency and Marketing Manager at Trust the Process. For over a decade Anna has been marketing at leading companies across Europe, Australia and South America, and has been a passionate advocate for “Marketing for Good” working with ethical and values-aligned clients. 


Join host Ben Shipley, Chief Growth Officer at Trust the Process, and Anna as they discuss how to overcome the challenges of building a successful marketing strategy to unlock business growth.


  • Build a rock-solid marketing strategy with expert guidance on the essential building blocks you need.
  • Discover the key to connecting with your audience and crafting a brand message that resonates.
  • Hear how to gain a competitive edge with the right skills and expertise in your team.
  • Uncover the powerful insights and metrics that drive growth.


If you are a business owner looking to optimise and maximise your growth strategy, this episode is for you! 


Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au


Learn more about Anna Espina here: https://www.linkedin.com/in/anna-espina


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2 years ago
51 minutes

The Rev up
S1E10 | How to turn outsourcing into a winning strategy | Derek Gallimore

Outsourcing: Could it be the ultimate business hack? While there's no one-size-fits-all answer, outsourcing can be a winning strategy when executed well. But, let's be real, as with many things in business, going it alone isn't always the best idea. 


In this week's episode, our Chief Growth Officer at Trust the Process, Ben Shipley, is a special guest on the Outsource Accelerator podcast sharing his advice to business owners who outsource or are looking to outsource. 


Key Takeaways:


  • Unlock the secret to mastering offshore team management: Retention, Transitioning to remote, plus more!
  • Discover how tailored outsourcing solutions work best for business owners.
  • Hear how Trust the Process have built their outsourcing offering on a people-first approach that fosters a great working environment for offshore works to facilitate top results for business owners.


Connect with Us: 


Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au

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2 years ago
38 minutes

The Rev up
S1E9 | Unlock Performance: A Journey of Expansion, Learning & Leadership growth | Rory Fitzpatrick

To create a business that stands the test of time, you need to invest in two key things: yourself and your team. Prioritising growth in these areas will unleash a world of untapped potential for your business. 


Just ask our special guest, Rory Fitzpatrick, Managing Director at CloudGo Services, who’s proven this to be an ultimate building block for business success!


Led by our incredible host Ben Shipley, Chief Growth Officer at Trust the Process, this episode unpacks how to approach a growing business. 


  • Learn how remote teams facilitate business expansion
  • Break down the core beliefs for successful remote leadership 
  • Leverage self-education to build a laser-sharp gut instinct  
  • Uncover why not all revenue growth is equal
  • Discover 3 things all top revenue growth leaders need to know. 


Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au


Learn more about Rory Fitzpatrick and Managing Director at CloudGo Services here: 

www.cloudgoservices.com

rory.fitzpatrick@cloudgoservices.com

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2 years ago
1 hour 9 minutes

The Rev up
S1E8 | Stop selling, start listening! The powerful sales approach to transform recruits | Charmaine Keegan

No sales, no success - that's the harsh reality for any business, no matter how amazing their products or services are. Yet, understanding how to ‘sell’ and what drives a sales team to perform can be complex for even the most experienced. 


That is, unless you’ve mastered one thing: MINDSET. 


In this episode of The Rev Up, host Ben Shipley, Chief Growth Officer at Trust the Process, is joined by special guest Charmaine Keegan, Director of Smarter Selling. Charmaine is an undisputed expert in the field of sales training with her unique approach which prioritises ‘mindset’ in helping sales professionals achieve remarkable results.


  • Uncover how sales leaders are putting their team's success in jeopardy and learn how to break the cycle with powerful language tricks.
  • Explore how outdated sales ideals are holding sales teams back and discover the key steps every company needs to take to move forward.
  • Stop selling and start listening! Discover why adopting this mindset is essential for salespeople looking to truly connect with their customers.
  • Master the communication skills needed to succeed in sales and gain invaluable insights into how to connect with your audience like a pro.


Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au


Learn more about Charmaine Keegan and Smarter Selling here: 

https://www.smarterselling.com.au/

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2 years ago
1 hour 39 minutes

The Rev up
S1E7 | Unlock your authenticity and win more customers | Laura Piccardi

When it comes to business growth, what comes to mind first? Do you immediately think of strategies, compelling content, and persuasive selling techniques? Or do you consider the critical components of a successful team, efficient processes, and insightful analytics?


While that’s all part of the business growth puzzle, get ready to be inspired, as our next podcast guest shares a layer of wisdom that will take your business growth journey beyond!


Meet Laura Piccardi, Founder of Uppy, an organisation dedicated to empowering business owners and professionals through impactful programs and talks. Laura's entrepreneurial journey has been a rollercoaster ride - from watching her thriving gym business burn to the ground in devastating fire, to emerging stronger than ever by creating Uppy. Laura’s mastered the art of conquering challenges, seizing opportunities, and learning invaluable lessons along the way.


In this episode of The Rev Up, host Ben Shipley, Chief Growth Officer at Trust the Process, and special guest Laura Piccardi discuss the power of leveraging authenticity to attract best-fit customers, and how understanding the intricacies of customers will effortlessly nurture them through the buyer's journey.


In this episode: 


  • Discover why authenticity is core if you want to attract more, right-fit customers
  • Uncover how to know your audience - and let them tell you what they want!
  • Unpack a different way of looking at sales process - less steps, more transitions
  • Learn how social-decision making is influencing the way your buyers are making purchases. 


Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au


Learn more about Laura Piccardi and Uppy here: https://uppy.com.au/

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2 years ago
1 hour 14 minutes

The Rev up
S1E6 | Uncovering marketing performance: Channels, Metrics & Attribution models | John McGowan

The world of digital marketing is vast and complex, making it challenging for even the most seasoned business owners to master. With topics like ‘attribution models’, ‘ROI’, ‘KPIs’ and more, being debated by experts every day, there are no straight-forward answers for business owners looking to tap into digital marketing. 


Luckily, nowadays business owners can leverage an abundance of technology as well as access to top talent from around the world to help them track, monitor and make sense of it all. 


In this episode Ben Shipley, Chief Growth Officer at Trust the Process chats with John McGowan, Founder and Managing Director of Attribution Digital, to explore how business owners can:


  • Attribute leads to channels
  • Monitor diminishing returns on your marketing channels
  • Measure metrics for success
  • Understand the ‘dark side’ of setting KPIs for your team.


John also shares his top picks for reliable resources you can leverage to learn more about digital marketing and stay on top of the latest trends and best practices. 


Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au


Learn more about John McGowan and Attribution Digital here: https://attd.co/

Show more...
2 years ago
1 hour 10 minutes

The Rev up
A podcast about revenue generation! Your host Ben Shipley, Chief Growth Officer at Trust The Process, will take you through the fundamentals of modern, efficient revenue generation for anyone that needs to have a conversation in order to sell. Ben and his guests will cover; Demand Creation, Demand Capture, Conversion, Customer Success and Expanding your client relationships while having some fun along the way.